Digital Acquisition Lead

2 weeks ago

Wilmslow, Cheshire East, United Kingdom Citation Ltd. Full time

About the Role

We are seeking a highly skilled Digital Acquisition Manager to join our central marketing team at Citation Ltd.

As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads with the creation and delivery of our overall digital strategy.

You will have experience in managing large budgets, working with senior stakeholders, and possess a detailed understanding of digital marketing analytics and what the numbers mean to a business.

Key responsibilities include:

  • Supporting the development and implementation of our digital strategy
  • Creating and managing new/existing marketing campaigns across multiple brands to generate leads and hit KPIs
  • Working alongside brand, content, and acquisition teams to deliver engaging and relevant online content/resources
  • Reviewing analytics and producing reports to analyse with the Digital Lead
  • Working alongside the internal SEO/digital experience team to maximise synergies
  • Working alongside Digital Marketing and Dev agencies to continually optimise campaigns and improve performance
  • Using Salesforce CRM to track successes and inform changes
  • Liaising with the wider marketing team to maximise collaborative online opportunities
  • Understanding the full sales cycle and the value of PPC leads within that sales cycle
  • Having an excellent understanding of data and an ability to quickly parse complex reports to identify trends and key information
  • Keeping abreast of PPC and SEM trends

About You

  • Previous PPC & Paid Social experience in a Digital Marketing role or digital agency environment
  • Proven experience in generating large volume lead generation activity and conversion, using digital tools
  • Strong Google Analytics knowledge and channel marketing analytics
  • Knowledge of e-commerce / digital P&L
  • Excellent communication skills and the ability to make commercial decisions based on insight and analysis
  • Ability to use data to deliver marketing campaigns and gain audience insight
  • Experience of working alongside agencies
  • Knowledge of Google Tag Manager and conversion tracking
  • Comfortable using CMS applications
  • HTML experience would be great but is by no means a must

Perks

  • 25 Days of Holiday + Bank: Enjoy sun-soaked beaches, snow-capped mountains, or your favourite cosy spot at home
  • Birthday Bliss: Your birthday isn't just another day on the calendar; it's YOUR day
  • Post-Wedding Bliss: Newlyweds, we've got something special for you too
  • Growing Families: We're all about supporting our Citation family, and that includes expectant parents
  • Healthcare cash plan: Your well-being is our priority
  • Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us
  • Community Days: Looking to give back? Take a day off to volunteer and make a positive impact

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