Marketing Strategy Director
2 days ago
Matthew Algie & Co is an industry-leading coffee roasting company based in Glasgow. With a workforce of over 400, we supply exceptional coffee to thousands of cafes and hospitality businesses across the UK and Ireland.
We're seeking a highly skilled Digital Marketing Manager on a part-time, fixed-term basis to drive forward essential digital marketing projects. This role will focus on boosting our digital presence in the market and increasing relevant B2B engagements and enquiries for our core channels.
Key Responsibilities:
- Develop and Deliver Lead Generation Strategy: Create and implement a lead generation strategy using pay-per-click advertising, email marketing, and telemarketing techniques to boost our online presence.
- Paid Advertising Management: Work with an external agency to develop and implement pay-per-click (PPC) advertising campaigns on relevant channels, ensuring maximum ROI.
- Website Management: Oversee the management of our group websites, including Matthew Algie, Smokin' Bean, and Espresso Warehouse, to ensure seamless user experience.
- Digital Agency Management: Collaborate with key digital agencies to manage digital projects within agreed budgets, ensuring timely completion and high-quality output.
- Content Creation: Develop a rich stream of blog posts and social media content to engage our audience and promote our brand.
- Social Media Management: Manage our UK and Ireland group social media strategy in line with brand and channel strategies, maximizing engagement and reach.
- SEO and Content Writing: Conduct keyword research, write engaging content, and optimize website content in line with SEO best practices.
- Email Marketing Strategy: Create and deliver an email marketing strategy, refining and growing GDPR-compliant email databases.
- Budget Management: Effectively manage the digital marketing budget in line with overall marketing objectives.
Requirements:
- Proven Digital Marketing Experience: Essential experience in digital content creation, B2B lead generation techniques, Google Analytics, WordPress, and other related tools.
Benefits:
- Competitive Salary: £24,000 per annum
- Annual Bonus: Opportunity to earn an annual bonus
- Leave and Holidays: 28 days annual leave increasing with length of service, plus 4 public holidays
- Cash-Back Programme: Medical cash-back programme
- Parking and Discounts: Free on-site parking and staff discounts
About Us: At Matthew Algie & Co, we value innovation, collaboration, and excellence in everything we do. If you're passionate about digital marketing and have the skills to succeed in this exciting role, please submit your application.
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