Digital Strategy Director

2 weeks ago


Glasgow, Glasgow City, United Kingdom grapevinejobs.co - Jobboard Full time
Digital Strategy Director Job Summary

We are seeking a Digital Strategy Director to drive the digital strategy of The Scottish Sun, enhancing our online presence and ensuring our content reaches and resonates with a diverse and growing audience.

Key Responsibilities:

* Oversee The Scottish Sun website, social channels, and video output.
* Edit stories to ensure the highest standard of presentation, particularly in headlines, pictures, and video, to maximise traffic and dwell time.
* Work with editorial colleagues across our integrated newsroom for fresh lines, particularly on large live and breaking stories.
* Manage online news operation, audience teams, and audio/video departments.
* Collaborate with internal departments including commercial and marketing.

Requirements:

* Digital experience on a fast-paced national news platform.
* Expertise in SEO, social media, and digital news delivery.
* Experience of video production, commissioning, and knowledge of emerging platforms.
* In-depth knowledge of analytics and ability to interpret data and implement new strategies.
* Keen awareness of the digital media environment, trends, and audience behaviours.
* Skilled in creating commercially viable editorial projects and initiatives.

About Us:

We are News UK, a leading media business in the UK and Ireland, home to world-famous brands like The Times, The Sunday Times, The Sun, and more. Our mission is to provide news, analysis, opinion, and entertainment to almost 40 million people each month, representing diverse communities and acting with purpose.

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