Marketing Operations Specialist
2 days ago
About CATS Global Schools
CATS Global Schools is a leading education group that inspires the next generation of world shapers. With a history dating back to 1899, we focus on the future, bringing together 16 institutions comprising independent boarding schools, an Arts University College, English language schools, and summer programmes in the UK, US, Canada, and China.
Each year, we provide 18,000 students worldwide with the education they need for real-life skills. We are dedicated to academic excellence and our students benefit from well-developed links to over 40 top global universities.
We create a positive learning environment where every student can contribute to shaping their world. This is made possible by the commitment of our pioneering and persevering people who do their best for our students.
Role Overview
This role involves a broad range of digital tasks, from website content management to innovative AI tool use and Google Ads creation. It's suited for individuals who like technology and want to build a marketing career using the latest innovations.
Main Responsibilities
- Populate website content and administer websites, ensuring web best practices and SEO
- Create, manage, and monitor Google Ads to meet specific KPIs
- Monitor social media and PPC advertising
- Analyse websites' performance using tools like Google Analytics, Ahref, SEMRush
- Conduct research on digital operations (SEO, backlinks, competitor analysis)
- Administer Custom ChatGPT bots across several brands
- Create, launch, and analyse email campaigns while following best practices
- Work with CRM systems like HubSpot and Microsoft 365 to integrate website features (e.g., contact forms)
- Use tools such as Typeform, JWPlayer, Monday.com, and Office365 for everyday operations
- Complete ad-hoc tasks set by managers to support sales and marketing teams
Requirements and Qualifications
- Collaborative skills: The post-holder will collaborate with multiple teams and require excellent interpersonal skills to build effective relationships with internal and external stakeholders at all levels.
- Communication skills: Good communication skills with high standards of writing and speaking are crucial for effective collaboration and deliverables.
- Task prioritisation and organisational skills: The role involves various tasks with different urgency levels and interdependence with other colleagues' work.
- Innovative and eager to learn: Training will be provided by a senior digital marketing manager with advanced experience in website development, design, search engine optimisation, pay-per-click advertising, and CRM integration.
Compensation and Benefits
We offer a competitive salary of approximately £28,000 - £35,000 per annum, depending on experience, along with various benefits including a Cycle to Work Scheme, Tech Scheme, Car Scheme, and Employee Assistance Programme.
Our Commitment to Inclusion and Diversity
We are committed to diversity, inclusion, and belonging. Building on our core values Pioneering, Persevering, People, we pledge to deliver events, guest speakers, and focus groups to make CATS Global Schools an employer of choice for all.
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