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Senior Paid Media Specialist

2 months ago

Brighton, Brighton and Hove, United Kingdom RocketMill Full time
Job Overview

RocketMill is seeking a highly skilled Senior Paid Media Executive to join our team. As a key member of our Paid Media department, you will be responsible for supporting the planning and delivery of paid media campaigns across multiple platforms.

Your primary focus will be on Paid Search and Paid Social, with opportunities to expand into Display, Native, and Addressable Media. You will work closely with our Paid Media Manager to develop and execute campaigns that drive results for our clients.

Key Responsibilities
  • Account setup and management: Keyword research, audience planning, account structure planning, and ad copy writing.
  • Day-to-day account checks, bid management, and campaign adjustments.
  • Analysis of campaign performance and key on-site metrics using Google Analytics.
  • Search query reports, audience analysis, and campaign data analysis using Microsoft Excel.
  • Identifying challenges and devising solutions to improve campaign performance.
Requirements
  • Experience in digital marketing campaign management, with a focus on Paid Search and Paid Social.
  • Strong understanding of bid/budget management strategy and attribution models.
  • Ability to analyze campaign performance and deliver insightful analysis to drive improved performance.
  • Excellent MS Office skills, including Word, Excel, and PowerPoint.
  • Advanced skills in Microsoft Excel, including complex formulae and PivotTables.
Desirable Skills
  • Experience with Google Marketing Platform, including Search Ads 360, Display and Video 360, and Analytics 360.
  • Experience with Snapchat Ads Manager, Twitter Ads, LinkedIn Ads Manager, and Display DSPs.
  • Ability to pitch paid media campaigns to potential clients.