Digital Media Specialist
4 weeks ago
Job Title: Digital Media Specialist
Job Summary: We are seeking a skilled Digital Media Specialist to join our team at Talent Hub. As a Digital Media Specialist, you will be responsible for developing and executing a comprehensive paid media strategy, managing and optimizing paid media campaigns, and collaborating with the website and content manager to ensure messaging and branding across all digital touchpoints.
Key Responsibilities:
- Develop and execute a comprehensive paid media strategy.
- Manage and optimize paid media campaigns.
- Collaborate with the website and content manager to ensure messaging and branding across all digital touchpoints.
- Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.
- Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.
Requirements:
- Agency side or in-house experience of campaign set up and optimization of campaigns across PPC, Display, and Paid Social.
- Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus.
- Experience of budget management, reporting, and analysis.
- Experience of knowledge of HubSpot would be useful but not essential.
- Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
- An eye for design, with experience of briefing designers on digital marketing assets.
What We Offer:
- Fantastic holidays and flexible bank holidays.
- Work-life balance.
- Brilliant development opportunities within the company.
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