Lead Generation Specialist

7 days ago


Brighton, Brighton and Hove, United Kingdom Talent Hub Full time £45,000 - £55,000

Talent Hub is working with a successful SaaS company who are bringing their Paid Media function in-house. As Paid Media Manager, you will drive and increase lead generation through Paid Media activity and optimisation.

This is a pivotal role with a delivery focus, owning and reviewing PPC, Display and Paid Social. You will work into their Head of Digital and join a collaborative, creative and friendly company who champion communication, engagement and welcome new ideas to challenge their current landscape and drive positive results.

The Paid Media Manager will be responsible for:

  • Developing and executing a comprehensive paid media strategy
  • Managing and optimising paid media campaigns
  • Collaborating with the website and content manager to ensure messaging and branding across all digital touchpoints
  • Monitoring and analysing campaign performance data to identify trends, insights, and opportunities for optimisation
  • Conducting A/B testing to improve ad creative, targeting, and overall campaign performance
  • Preparing and presenting regular reports on campaign performance, insights, and recommendations to stakeholders

You will need:

  • Agency side or in-house experience of campaign set up and optimisation of campaigns across PPC, Display as well as Paid Social
  • Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus
  • Experience of budget management, reporting and analysis
  • Experience of knowledge of HubSpot would be useful but not essential
  • Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms
  • An eye for design, with experience of briefing designers on digital marketing assets

Benefits include: fantastic holidays and flexible bank holidays, work life balance and in particular this job could offer brilliant development opportunities within the company.


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