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Marketing Manager

2 months ago

London, Greater London, United Kingdom SHOPLINE Full time
Marketing Manager - EMEA

We're a leading e-commerce platform with a comprehensive suite of services, including online store opening, O2O solutions, advertising placement, business strategy consultation, marketing, and more. Our goal is to empower merchants to succeed in omnichannel retailing and cross-border commerce.

Job Summary

We're seeking an experienced, creative, and result-oriented marketing manager to build market awareness and generate demand for our platform in the EMEA region.

Key Responsibilities
  • Develop and execute integrated marketing campaigns across channels like PPC, email marketing, content marketing, social media, events, and more that align with business goals and target audience for the EMEA market.
  • Utilize data-driven decision-making and A/B testing to measure campaign performance and optimize strategies.
  • Lead scoring and nurturing via automation tools like Hubspot and CRM like Salesforce.
  • Report on regular marketing performance and align strategies with partnerships, sales, and product.
  • Develop customized content for target accounts, including website landing pages, emails, social content, paid media, and more.
  • Enhance awareness and generate qualified opportunities with global brands in different segments.
  • Collaborate closely with partners to execute marketing plans and campaigns with defined KPIs, sharing resources and aligned messaging to amplify both brands.
Requirements
  • 4-5 years of experience in B2B SaaS/technology companies in growth or product marketing.
  • Copywriting skills to write persuasive content for ads, emails, landing pages, and social posts, or experience briefing copywriters/designers for the same.
  • Experience generating qualified leads via various marketing channels like digital marketing, content marketing, events, and more.
  • Experience using Salesforce and Hubspot.