Senior Data Marketing Specialist

2 weeks ago


London, Greater London, United Kingdom Saga Full time

Saga is seeking an experienced Senior Data Marketing Specialist to join our team in shaping the CRM Strategy for the Insurance division. This role will play a key part in driving data-led decision making, suggesting ideas and improvements to our marketing strategies.

We're looking for someone with 2+ years of experience in integrated campaign delivery across multiple touchpoints, customer journey development, automation, multi-channel workflows and dynamic content delivery. You'll have full ownership of CRM campaigns from inception through to analysis, with knowledge of data integration and a passion for digital solutions.

The ideal candidate will have a sound understanding of a Financial Services regulatory environment and be ambitious with an open mindset. As a remote worker, you'll attend monthly face-to-face collaboration sessions in our London or Ashford offices.

This is a fantastic opportunity to work with a suite of Adobe tools – Adobe Campaign, Target and Analytics – to deliver inspiring and relevant content. You'll collaborate closely with digital teams to ensure we have an integrated, multi-channel approach to our campaigns, sending the right message to the right customer at the right time and in the right channel.

As a Senior Data Marketing Specialist, you'll guarantee that activity is fully trackable; reviewing and analysing weekly campaign performance to proactively evolve campaigns based on testing strategies, performance indicators and audience insight.

The salary for this role is approximately £60,000 per annum, plus benefits including 25 days holiday + bank holidays, option to purchase additional leave up to 5 extra days, pension scheme matched up to 10%, life assurance policy on joining us and wellbeing programme.



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