Lead CRM Strategist
13 hours ago
Job Summary
We are seeking a seasoned CRM professional to drive customer engagement strategy for a leading Motor Finance company.
About the Role
The Head of CRM will craft and execute winning CRM strategies, increasing conversion rates and boosting customer retention. This is a hybrid role with a salary of up to £60,000 + benefits.
Main Responsibilities:
- Crafting dynamic CRM strategies to enhance customer acquisition and retention.
- Leading a growing team of CRM specialists, mentoring and inspiring them to deliver exceptional results.
- Partnering with cross-functional teams to design, launch, and manage successful CRM campaigns.
- Analyzing CRM activities, focusing on performance and customer insights to continuously improve the customer journey.
- Developing strategies to increase Customer Lifetime Value (LCV), building stronger relationships in motor finance.
- Owning all CRM channels, ensuring tailored messages reach the audience at the right time.
- Enhancing omnichannel experiences, delivering seamless customer interactions across digital and in-person touchpoints.
- Innovating with CRM tools and data analytics to boost customer engagement and satisfaction.
Requirements:
- Proven track record of leading CRM efforts that deliver growth and engagement.
- Strong experience in increasing customer lifetime value, nurturing prospects, and generating eCommerce sales through CRM initiatives.
- Tech-savviness, with ability to communicate and implement technical and digital solutions that enhance CRM processes.
- Innovative thinking, always on the lookout for new ideas and opportunities to push boundaries in CRM.
Working Model: Hybrid (4 days onsite)
Employment: Full-time, permanent
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