Digital Acquisition Manager

3 days ago

Blackburn, Blackburn with Darwen, United Kingdom DCS Recruitment Full time

Key Responsibilities:

• Develop and execute winning CRM strategies across the customer life cycle, driving growth and retention in the motor finance sector.

• Lead a team of CRM professionals, guiding and mentoring them to achieve exceptional results.

• Partner with cross-functional teams to design, launch, and manage successful CRM campaigns, leveraging data and insights to enhance customer engagement.

• Analyze CRM activities, focusing on performance and customer insights to continuously improve the customer journey.

• Develop strategies to increase Customer Lifetime Value (LCV), building stronger, long-lasting relationships in motor finance.

• Take charge of activating and optimizing CRM channels, ensuring tailored messages reach the audience at the right time.

• Work alongside stakeholders to deliver a seamless, integrated customer experience across all touchpoints, both digital and in-person.

• Innovate with CRM tools and data analytics to enhance customer engagement and practices in motor finance CRM.

• Prove track record of leading CRM efforts that deliver growth and engagement.

• Strong experience in increasing customer lifetime value, nurturing prospects, and generating eCommerce sales through CRM initiatives.

• Ability to communicate and implement technical and digital solutions that enhance CRM processes.

• Seek innovative ideas and opportunities to push boundaries in CRM.

• Work in a hybrid model (4 days onsite).

• Full-time, permanent employment.

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