Digital Marketing and Social Media Manager

2 months ago

London, Greater London, United Kingdom PCR Digital Full time
Job Overview

As a key member of the PCR Digital team, the Supervisor, Paid Social Strategy & Biddable Media EMEA/UK will play a pivotal role in the management of biddable campaigns. Working closely with the cross-company paid digital marketing team, the role will oversee the design, implementation, and reporting of in-house performance campaigns in multiple EMEA markets, across Facebook, Instagram, TikTok & YouTube.

The ideal candidate will possess a deep understanding of digital marketing and a proven track record of success in managing biddable media campaigns. They will be responsible for partnering with UK & EMEA stakeholders to understand the business segment's overarching annual marketing objectives, challenges & key beats, translating into effective paid performance plans.

Key Responsibilities
  • Develop and execute paid social media strategies that drive business growth and revenue.
  • Work closely with different stakeholders around the company to ensure campaigns are aligned with content and objectives.
  • Provide expert-level guidance on biddable paid media, including campaign setup, optimization, and reporting.
  • Review and critique incoming creative & content to ensure it's aligned with objectives and fit for purpose.
  • Assist in reporting, tracking, and measuring all activity in line with performance-based KPIs and benchmarks.
  • Stakeholder management - provide regular audits, analysis, and optimisations to improve campaign performance.
  • Manage an ongoing 'test and learn' optimisation programme to maximise performance.
  • Develop close relationships with media partners and external agencies.
  • Assist wider LOBs with activation and optimisation of campaigns across other social & video channels.
  • Stay up to date with industry trends, competitor activity, and latest innovations and demonstrate how these can be incorporated into the wider paid social strategy.
Requirements
  • Minimum 2 years experience working across biddable media platforms.
  • Previous experience marketing offerings in the travel industry is desirable, but not essential.
  • Experience working on entertainment and/or retail brands.
  • Creative thinker with an understanding of digital marketing.
  • Strong at communicating with non-digital savvy stakeholders, ensuring knowledge and learnings are effectively passed on.
  • Excellent creative and copywriting skills.
  • Highly numerate with a strong attention to detail and ability to analyse large sets of complex data.

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