Digital Marketing Manager

3 weeks ago

London, Greater London, United Kingdom The Music Market Arts and Media Ltd Full time
Job Title: Digital Marketing Manager

We are seeking a highly skilled Digital Marketing Manager to join our team at The Music Market / Arts and Media Ltd. As a Digital Marketing Manager, you will be responsible for creating and implementing all digital strategy and social media channels for artists' campaigns.

Key Responsibilities:
  • Tailor the roster of artists' digital marketing to promote their music releases, tours, merchandise, and events.
  • Collaborate with artists, management, and creative teams to originate content that expresses the artist's brand and voice.
  • Manage social media advertising, email marketing, and influencer partnerships to amplify artists' reach and engagement.
  • Provide oversight for the creation of graphics, photos, written content, and videos for social media, websites, and digital platforms.
  • Monitor and analyse the performance of digital campaigns and social media activities.
  • Use data to refine strategies and optimise outcomes for digital and social campaigns.
  • Report to management and artists with key metrics.
  • Work with artists, external partners, and internal teams to create cohesive marketing strategies.
  • Enhance the company's artists with the establishment of relationships with media outlets, key stakeholders, and influencers.
  • Plan and execute paid advertising campaigns across social media, search engines, and digital platforms to drive engagement and conversions.
  • Monitor and optimise ad spend to maximise ROI.
  • Expand the company's social media presence across social platforms.
  • Engage with followers to grow online community engagement.
Requirements:
  • Experience in digital marketing within a frontline label is essential, ideally with artist development focus.
  • Demonstrable experience managing digital marketing campaigns and social media accounts for brands and artists.
  • Robust knowledge of social media platforms, digital advertising, and analytics tools.
  • Able to work in a fast-paced environment and manage multiple projects simultaneously.
  • Excellent communication skills.
  • Creative thinking skills.
  • Hands-on project management skills.
  • Authentic passion for music and understanding of the independent music scene.

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