Digital Marketing Strategist
1 day ago
Job Title: Digital Marketing Strategist
About Harrod UK Ltd:
Harrod UK Ltd is a leading company in the industry, seeking an experienced Digital Marketing Strategist to drive customer retention and growth. The successful candidate will be responsible for developing and executing multi-channel CRM strategies, including email marketing campaigns and campaign execution.
Key Responsibilities:
- Email Marketing Strategy: Manage the day-to-day running of our email marketing strategy, including planning and shaping exciting customer journeys and communication strategies based on customer insight and behaviour.
- Campaign Execution: Own the email marketing calendar for our newsletter and set up/maintain automated customer journeys within Dotdigital, identifying opportunities to regularly optimise performance to drive KPIs (loyalty, engagement, reactivation).
- Data Capture: Develop initiatives to ensure we are maximising data capture of potential customers (including the set-up of new pop-ups or data capture points across channels) and driving engagement and conversion from these sign ups.
- Performance Reviews: Own weekly and monthly email and customer segment performance reviews, interpreting data and insights to generate learnings for future activity.
Requirements:
- A proven background in briefing, executing, measuring and optimising email or digital marketing campaigns.
- Strong organisational skills – able to plan and allocate resource for multiple campaigns and projects of varying complexity.
- Analytical, numerate and results orientated with good commercial judgement and KPI understanding.
Salary: £55,000 - £65,000 per annum.
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