Digital Marketing Strategist

1 day ago


Lowestoft, Suffolk, United Kingdom Harrod UK Ltd Full time

Job Title: Digital Marketing Strategist

About Harrod UK Ltd:

Harrod UK Ltd is a leading company in the industry, seeking an experienced Digital Marketing Strategist to drive customer retention and growth. The successful candidate will be responsible for developing and executing multi-channel CRM strategies, including email marketing campaigns and campaign execution.

Key Responsibilities:

  • Email Marketing Strategy: Manage the day-to-day running of our email marketing strategy, including planning and shaping exciting customer journeys and communication strategies based on customer insight and behaviour.
  • Campaign Execution: Own the email marketing calendar for our newsletter and set up/maintain automated customer journeys within Dotdigital, identifying opportunities to regularly optimise performance to drive KPIs (loyalty, engagement, reactivation).
  • Data Capture: Develop initiatives to ensure we are maximising data capture of potential customers (including the set-up of new pop-ups or data capture points across channels) and driving engagement and conversion from these sign ups.
  • Performance Reviews: Own weekly and monthly email and customer segment performance reviews, interpreting data and insights to generate learnings for future activity.

Requirements:

  • A proven background in briefing, executing, measuring and optimising email or digital marketing campaigns.
  • Strong organisational skills – able to plan and allocate resource for multiple campaigns and projects of varying complexity.
  • Analytical, numerate and results orientated with good commercial judgement and KPI understanding.

Salary: £55,000 - £65,000 per annum.



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