Marketing Director

2 days ago


Glasgow, Glasgow City, United Kingdom Sportscotland Full time
Job Summary

We are seeking a highly experienced Marketing Director to lead the development and delivery of marketing strategies that drive growth and diversity of our player and fan base in Scotland.

About the Role

The successful candidate will be responsible for maintaining the Lacrosse Scotland brand across all platforms, ensuring consistency throughout the organisation. They will also develop and lead the overall marketing strategy to increase participation at all levels, integrate elite content into the overall plan, and promote official merchandise and ticketing.

Key Responsibilities
  • Develop and lead the overall marketing strategy to increase participation at all levels
  • Maintain the Lacrosse Scotland brand across all platforms
  • Integrate elite content into the overall plan
  • Promote official merchandise and ticketing
  • Collaborate with the Development Director to grow the pool of qualified officials and referees in Scotland
  • Work with home nations and British Lacrosse to ensure efficiencies and alignment on key moments across the calendar
Requirements
  • 7+ years in a senior marketing role, ideally with a National Governing Body or within the sports or leisure sector
  • Evidence of leading a marketing team, driving positive culture and being a team player
  • Previous experience of working with volunteers
  • Ability to think strategically; to use the insights to drive creative output
Estimated Salary

£60,000 - £80,000 per annum


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