Senior Marketing Director

5 days ago


Glasgow, Glasgow City, United Kingdom Glasgow Caledonian University Full time
Job Description

Glasgow Caledonian University, the largest and leading modern university in Scotland, seeks a talented Head of Marketing to lead its marketing team. The successful candidate will be responsible for developing and delivering a comprehensive marketing strategy that showcases the university's excellence.

About Us

We are a vibrant, values-led university with campuses in Glasgow and London. Our strong commitment to high-quality education and research supports the communities we serve, and we have partnerships with employers to ensure our students achieve their career goals. We were named UK Modern University of the Year and ranked top 50 in the UK in various university guides.

We offer a range of professionally accredited courses, links with industry partners, and the highest proportion of graduates in highly skilled occupations (82%). Our research addresses global challenges, and we are committed to widening participation and helping diverse backgrounds into university.

About the Role

The Head of Marketing will lead and manage the marketing team, providing professional services to stakeholders. Responsible for developing and monitoring the overall strategy for corporate and recruitment marketing, the successful candidate will work closely with the Future Students, Marketing and Communications Leadership team and act as the professional marketing advisor to colleagues across the university.

Key Responsibilities:
  • Developing and delivering multi-faceted, cross-channel strategies, plans, and campaigns, meeting targets and budget requirements
  • Leading integrated marketing teams with a track record of success in Higher Education
  • Motivating and coaching the team, establishing personal credibility and influence at all levels
Requirements

Candidates must be educated to degree level, have significant experience in leading integrated marketing teams, and demonstrate in-depth knowledge of marketing within a Higher Education context. Experience working with third-party agencies is essential.

What We Offer

The University offers a range of benefits, including opportunities for professional development, family-friendly policies, a cycle-to-work scheme, and on-site childcare facilities. The appointment will be made on the first point of the salary scale (unless by exception).



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