Strategic Marketing Leader
5 days ago
The University of Reading is seeking a highly experienced and skilled professional to lead our Brand and Marketing Department, driving the implementation of a strategic and insight-led approach to embed consistent and sector-leading activities across all markets and channels.
About the Role
This is an exceptional opportunity to join a collaborative community of innovators and pioneers, pushing academic boundaries and leading social change. As a Strategic Marketing Leader, you will be responsible for leading and supporting an agile and flexible Department that delivers student recruitment marketing and campaigns, as well as marketing engagement services.
You will provide long-term and day-to-day strategic and operational advice and guidance on brand and marketing across the University, working closely with the Director of External Relations and other Department Directors within the Directorate Senior Leadership Team.
About You
- You will be a creative and strategic thinker with clearly evidenced experience of leadership within higher education brand and marketing, and a successful legacy of outstanding and high-impact delivery.
- You will have extensive knowledge of brand and marketing disciplines and operations, including campaigns, marketing, content, creative services, and market research.
- You will be highly collaborative and personally driven, with experience of cross-team working and project leadership, and a proven track record of motivating teams and individuals.
Educational Requirements
A Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field is required.
Estimated Salary Range: £70,000 - £90,000 per annum, depending on qualifications and experience.
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