Strategic Marketing Director of Innovation
1 month ago
At Divvy Cloud Corp., we're seeking a visionary Strategic Marketing Director of Innovation to drive transformation and impact across our marketing operations. This is a hybrid work schedule, with the requirement to be on-site at our Reading office 3 days a week.
This role requires a deep understanding of marketing automation, orchestration tools, data management, and process design/optimization. As a strategic leader, you will define a vision and strategy for Marketing Operations, enabling intelligent decisions through precise analysis and ensuring effective execution of marketing programs.
Key Responsibilities- Strategy
- Develop a comprehensive marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the department's needs.
- Technology
- Oversight of key technologies and processes, including marketing automation, ABM orchestration, and lead routing/lead quality management.
- Analytics/Data Management
- Establish measurement standards across the marketing function, defining marketing metrics and KPIs.
- Design and manage tracking, attribution, and reporting on all marketing activities to provide insights on effective channels and inform decisions.
- Architect marketing's data strategy, partnering with corporate data teams to ensure strong governance and stewardship for data produced and touched by marketing.
- Process Management
- Design and document marketing team processes to improve effectiveness and prioritize high-value tasks.
- Collaboration with marketing leadership, IT, and Revenue Operations to unify processes and systems at cross-functional intersects.
- Transformation Initiatives
- Lead marketing transformation and modernization projects through all phases, from buy-in through implementation.
- Concept and steer education initiatives focusing on marketing technology and data throughout the marketing organization.
- Bachelor's degree in marketing, communications, or a related field.
- 7-10+ years of experience in B2B marketing operations, preferably in SaaS.
- 3-5+ years of experience leading, managing, and developing a team.
- Strong familiarity with Salesforce and ABM platforms like 6Sense or DemandBase.
- High proficiency in business analysis tools, including Microsoft Excel, Google Sheets, Tableau, and/or PowerBI.
- Skilled in process management, able to identify, organize, and map business flows.
- Able to communicate complex data concepts effectively to marketing leaders and other functions.
Salary Range: $140,000 - $170,000 per year
Benefits
- Competitive salary range based on experience.
- Comprehensive benefits package, including medical, dental, and vision insurance.
- 401(k) matching program.
- Flexible work arrangements, including remote work options.
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