Category Growth Strategist

1 month ago

London, Greater London, United Kingdom Warner Media, LLC. Full time

We are seeking an experienced Category Growth Strategist to join our team at Warner Bros. Discovery in the role of Senior Category Manager Hardlines EMEA.

Job Description

The successful candidate will be responsible for managing the Food Health & Beauty, Loyalty and Promotions categories across EMEA, including achieving revenue targets and developing business strategies to drive growth.

This is a key leadership role that requires strong commercial acumen, operational expertise, and excellent communication skills. The ideal candidate will have a proven track record in category management, with experience in negotiating and executing licensing deals, onboarding new partners, and leading cross-functional teams.

The Senior Category Manager will also be responsible for representing the EMEA region within the global organization, ensuring parity of commercial terms and collaborating with local markets, regional and global teams to maximize revenue opportunities.

Key Responsibilities
  • Ensure consistent approach with other regional and global Teams, including parity of commercial terms.
  • Operations & Relationship Management:
    • Lead the relationship with assigned regional/multi-territory licensees, including negotiation and execution of licensing deals, onboarding, business plans, range creation and management, distribution, marketing plans, forecasting, reporting and performance management.
    • Lead RFPs across the EMEA region and support global RFPs to maximize the choice of partners for the region for the designated categories – distribution, commercial terms and resources.
    • With the support of the Director, Hardlines, represent and champion EMEA for the assigned categories with global teams, NA/APAC/LATAM category teams.
    • Lead the EMEA FHB/Promotions community through regional sharing and collaboration, regular meetings, information and best-practice sharing, new partner intros and problem solving. Maintain deal transparency through updated trackers and pitch lists, ensuring the EMEA teams have a line of sight to global promotional and QSR pitches, their outcomes and deals.
    • Support local category teams with locally led, internationally operating licensees and prospective licensees.
  • Financial:
    • Revenue responsibility for FHB, Loyalty and Promo by category and by brand for EMEA.
    • Actively input in regular forecasting cycles, budget setting, performance analysis, and Long Range Plan for the defined categories.
    • Develop commercial deal structure for key FHB, Loyalty and Promo partners, that support relevant category strategies, and result in maximum sell through and fan engagement.
    • Monitor launch plans and advertising commitments for licensees and track compliance with contract terms.
  • Team management:
    • Extended virtual team: Food, Health & Beauty, Loyalty and Promotion local category managers, including Agents.
  • Other duties:
    • Regular travel to EMEA markets for category and licensee meetings.
    • Input into strategic projects as required.
    • In depth working knowledge of the FHB and/or Promotions industries with an understanding of the European market and preferably other regions.
    • Extensive soft skills and team management experience.

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