Marketing Manager, Events Strategy

3 weeks ago

London, Greater London, United Kingdom The Economist Full time

About the Role

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. Economist Impact creates world-class events that truly bring the content of The Economist to life.

This is an exciting opportunity for a highly motivated marketer to join Economist Impact as a Marketing Lead. The successful candidate will be based out of our central London office and will be responsible for strategically planning and delivering cross-channel marketing campaigns to secure sponsorship and delegate revenue for our large-scale events portfolio.

Key Responsibilities

  • Develop effective marketing strategies to generate sponsorship leads and attract new business
  • Collaborate with the commercial department to develop marketing campaigns that generate sales leads and drive attendee registration
  • Plan and execute multichannel marketing campaigns to generate and nurture leads using a range of channels
  • Create marketing collateral and sales enablement materials
  • Manage and monitor budgets, provide accurate and detailed forecasts, and feed into the budget-setting process
  • Manage marketing partner relationships with external media publications, industry, and professional associations
  • Develop content for all marketing materials, including emails, banner ads, print ads, digital ads, press releases, and social media posts
  • Monitor, track, and provide analysis to help measure the effectiveness of campaigns and create a continuous feedback loop to management on key customer behaviors and engagement trends

Requirements

  • Proven marketing and lead generation experience, with a preference for those with conference marketing experience and industry events
  • Proven experience working with sales teams and creating and implementing shared processes and strategies to deliver sponsorship revenue growth
  • Team player and excellent stakeholder management skills
  • Excellent time management and the ability to manage numerous projects simultaneously
  • Excellent strategic thinking and problem-solving abilities
  • Proficiency in digital marketing tools and platforms
  • Exceptional copy-writing skills and English, both written and spoken
  • Analytical mindset with the ability to use data to make informed decisions
  • Creative thinker with a passion for staying ahead of industry trends
  • Self-motivated, naturally curious, and a strong sense of personal accountability
  • Experience using marketing and analytics systems, such as Google Analytics, Eloqua, Salesforce, Cvent, or equivalents, and back-end website editing tools like WordPress
  • Driven to explore new marketing tactics and optimise traditional channels
  • Commercially minded and highly motivated to exceed targets

About The Economist Group

The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status.

  • Event Marketing Manager

    1 month ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job OpportunityWe are seeking a highly skilled Event Marketing Manager to join our team at Marketing Talent | Marketing Recruitment Experts. This is an exciting opportunity to work with a leading B2B publishing and conferences company, expanding the reach and revenue of our global conferences.Key Responsibilities:Develop and implement high-calibre marketing...

  • Event Marketing Manager

    1 month ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job OpportunityWe are seeking a highly skilled Event Marketing Manager to join our team at Marketing Talent | Marketing Recruitment Experts. This is an exciting opportunity to work with a leading B2B publishing and conferences company, expanding the reach and revenue of our global conferences.Key Responsibilities:Develop and implement high-calibre marketing...

  • Digital Marketing Event Strategist

    3 weeks ago

    London, Greater London, United Kingdom Clarion Events Full time

    About the Role:We're seeking a highly skilled Digital Marketing Event Strategist to lead the strategy, planning, and project management for Affiliate Summit, the world's largest affiliate marketing event. As a key member of our team, you will be responsible for the day-to-day management of the P&L performance for Affiliate Summit, producing regular financial...

  • Event Marketing Strategy Manager

    3 days ago

    London, Greater London, United Kingdom Varonis Full time

    About the RoleWe are seeking an Event Marketing Strategy Manager to join our team at Varonis.Job DescriptionThe Event Marketing Strategy Manager will be responsible for managing and executing large-scale event marketing campaigns that drive lead generation, brand awareness, and revenue growth. This role will work closely with cross-functional teams,...

  • Senior Marketing Manager

    4 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Title: Senior Marketing Manager - International B2B EventsThis is an exciting opportunity to join a market leader in B2B publishing and conferences as a Senior Marketing Manager - International B2B Events. As the successful candidate, you will take a lead role in expanding the reach and revenue of approximately 8 global conferences during an exciting...

  • Senior Strategy Manager

    1 month ago

    London, Greater London, United Kingdom Clarion Events Full time

    About the RoleWe are seeking an experienced Senior Strategy Manager to join our Strategy & Transformation team at Clarion Events. As a key member of our team, you will play a pivotal role in defining our future digital business model and driving growth across our 11 verticals.Key ResponsibilitiesGrowth Strategy & Strategic PlanningIdentify and evaluate new...

  • Senior Strategy Manager

    1 month ago

    London, Greater London, United Kingdom Clarion Events Full time

    About the RoleWe are seeking an experienced Senior Strategy Manager to join our Strategy & Transformation team at Clarion Events. As a key member of our team, you will play a pivotal role in defining our future digital business model and driving growth across our 11 verticals.Key ResponsibilitiesGrowth Strategy & Strategic PlanningIdentify and evaluate new...

  • International B2B Events Marketing Specialist

    4 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job DescriptionEvents Marketing Manager – International B2B Events - Conferences & AwardsThis role is a hybrid position, with 2-3 days per week in the Central London office.NB: You must have 3+ years of B2B Events Marketing experience to be considered for this role.The salary is up to £45k Basic with a 10% Bonus and superb benefits on top.This is an...

  • Digital Marketing Event Leader

    6 days ago

    London, Greater London, United Kingdom Clarion Events Full time

    Job Summary:We are seeking an experienced Digital Marketing Event Leader to join our team at Clarion Events. As a key member of our Digital Marketing Division, you will be responsible for leading the strategy, planning, and project management for Affiliate Summit, one of the world's largest affiliate marketing events.About the Role:The successful candidate...

  • Event Director

    3 weeks ago

    London, Greater London, United Kingdom Clarion Events Full time

    About the RoleWe are seeking a highly skilled and experienced Event Director to lead the delivery of our flagship event, ICE. As a key member of our team, you will be responsible for the overall management of the event, including the development of the event strategy, budgeting, and logistics.Key ResponsibilitiesDevelop and implement the event strategy,...

  • Event Marketing Manager

    4 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job OpportunityThis is an exciting chance to join a leading B2B publishing and events company as an Event Marketing Manager. As the successful candidate, you will play a key role in expanding the reach and revenue of 3-4 global conferences during a period of growth for the company.You will lead audience acquisition and marketing communications for the...

  • Event Partnership Manager

    4 weeks ago

    London, Greater London, United Kingdom Sovereign Strategy Ltd Full time

    Job SummarySovereign Strategy Ltd is seeking a skilled Event Partnership Manager to join their London team. The successful candidate will be responsible for managing projects, including event planning and execution, as well as developing and implementing the company's branding and marketing strategy.Key ResponsibilitiesManage projects from start to finish,...

  • Event Director

    4 weeks ago

    London, Greater London, United Kingdom Clarion Events Full time

    About the RoleWe are seeking an experienced Event Director to lead the management of our global gaming event, ICE. The successful candidate will be responsible for the day-to-day management of the event, including developing a value proposition and annual business plan, working within an agreed budget process to establish a 3-year budget/vision/strategy, and...

  • Digital Marketing Strategy Specialist

    6 hours ago

    London, Greater London, United Kingdom Marketing Moves Full time

    We are seeking an experienced Digital Marketing Strategy Specialist to join our team at Marketing Moves.The ideal candidate will have a track record in marketing operations with proficiency in marketing automation tools, including HubSpot. Experience with data management and enrichment using ZoomInfo and landing pages/forms via Storyblok is a plus.Key...

  • Event Director

    4 weeks ago

    London, Greater London, United Kingdom Clarion Events Full time

    About the Role:We are seeking a highly skilled Event Director to lead the strategy, planning, and project management for Affiliate Summit, a leading affiliate marketing event.Key Responsibilities:Manage the day-to-day operations of Affiliate Summit, including financial forecasting and budgeting.Develop and implement a comprehensive business plan for...

  • Senior Marketing Manager

    4 weeks ago

    London, Greater London, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

    Job Title: Senior Marketing Manager - Global Event Marketing ExpertJob Summary: We are seeking a highly experienced Senior Marketing Manager to lead our global event marketing efforts. The ideal candidate will have a proven track record of developing and executing successful event campaigns, working closely with cross-functional teams and stakeholders.Key...

  • Global Events Marketing Director

    6 days ago

    London, Greater London, United Kingdom ESP Recruitment London (Events) Full time

    About ESP Recruitment London (Events)ESP Recruitment London (Events) is a renowned recruitment agency specialising in the events industry. We are dedicated to providing exceptional talent solutions for our clients, empowering them to achieve their goals.Job SummaryWe are seeking an experienced and results-driven Senior Marketing Manager to join our team in...

  • Event Director

    4 weeks ago

    London, Greater London, United Kingdom Clarion Events Full time

    About the Role:We are seeking a highly skilled Event Director to lead the strategy, planning, and project management for Affiliate Summit, a leading affiliate marketing event.Key Responsibilities:Manage the day-to-day operations of Affiliate Summit, including financial forecasting and budgeting.Develop and implement a value proposition and business plan for...

  • Senior Event Manager

    3 weeks ago

    London, Greater London, United Kingdom Clarion Events Full time

    About the RoleWe are seeking a highly skilled and experienced professional to lead the day-to-day management of the ICE brand and its live events delivery. As a key member of our team, you will be responsible for developing a value proposition and annual business plan for ICE London, working closely with the Content/Marketing/Commercial teams.Key...

  • Event Director

    1 month ago

    London, Greater London, United Kingdom Clarion Events Full time

    About the RoleWe are seeking a highly skilled and experienced Event Director to join our team at Clarion Events. As a key member of our Digital Marketing Division, you will be responsible for leading the strategy, planning, and project management for Affiliate Summit, one of the world's leading affiliate marketing events.Key ResponsibilitiesOverall...