Senior SEO Manager

4 weeks ago

London, Greater London, United Kingdom Michael Page (UK) Full time

About Our Client

Michael Page (UK) is seeking a Senior SEO Manager to join their growing customer acquisition team in London.

The ideal candidate will have experience in developing and executing SEO strategies to improve visibility and drive traffic, including keyword research, on-page optimisation, and link building.

Key Responsibilities:

  • Lead the development and execution of SEO strategies to improve visibility and drive traffic.
  • Develop and lead on the search plan, including keyword research, on-page optimisation, and link building.
  • Work closely with the Content Marketing Executive to develop a content marketing strategy that puts SEO at its core.
  • Use tools like Google Search Console and SEMRush to track performance and make data-driven decisions.
  • Paid Search (PPC):
    • Lead the creation, launch, and ongoing optimisation of paid search campaigns to drive traffic and conversions.
    • Manage campaign structure, ad creation, keyword selection, audience targeting, and bid management.
    • Work closely with agencies or platform account managers to ensure best practices are in place and opportunities are maximised.
    • Continuously monitor and optimise PPC performance to maximise return on investment.
  • Analytics & Reporting:
    • Analyse the performance of SEO and PPC efforts using Google Analytics and other tools, delivering regular reports and insights to stakeholders.
    • Use data to assess campaign effectiveness, spot trends, and identify ways to improve both organic and paid strategies.
  • Line Management:
    • Line manage the Content Marketing Executive, providing guidance, support, and development.
    • Strong analytical skills and the ability to interpret data, analyse trends, and create actionable insights.
    • Experience in PPC campaign management, ad creation, and budget optimisation.

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