Senior SEO Strategist

4 weeks ago

London, Greater London, United Kingdom The Telegraph Full time
About the Role

We're looking for a talented Senior SEO Manager to join our Audience team at The Telegraph. As a key member of our SEO team, you'll be responsible for leading our organic growth strategies for our commerce team.

Your primary focus will be on managing our evergreen content strategy, working closely with writers and sub-editors on best practice guidelines, identifying optimisation opportunities, and reporting on the performance of our most valuable channels.

Key Responsibilities
  • Project manage our evergreen content strategies, planning, briefing, and optimising content for multiple verticals.
  • Manage and improve a small team of SEOs, actively seeking to improve their skills to achieve personal and business objectives.
  • Analyse content performance across core evergreen commercial categories, including Recommended, to continually optimise performance.
  • Setup and manage monthly reports that can be easily digested by senior members of the team.
  • Work closely with writing teams, providing SEO advice, training sessions, options, and optimisations.
  • Collaborate with the technical SEO team to create product improvements from a technical perspective.
  • Work to commercial and revenue-based KPIs, understanding the impact of decisions made at the top of the funnel.
  • Stay up-to-date with the world of SEO, attending events, and staying ahead of the search engine ecosystem.
Requirements
  • Excellent project management skills.
  • A thorough understanding of Google, Google Discover, and how SEO works.
  • Experience managing SEO content projects from cradle to grave.
  • An analytical and data-driven approach to surfacing content opportunities, trending topics, delivering actionable insights, and identifying opportunities.
  • An ability to build relationships across the business.
  • Experience delivering strategic presentations to senior stakeholders.
  • Experience using multiple industry-leading tools (GSC, Screaming Frog, ahrefs, SemRush, etc.).
  • Numerate and fluent in aggregating and analysing core campaign performance metrics.
  • Experience with Affiliate marketing.

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