Regional Marketing Manager Europe
6 days ago
About the Role
We are seeking a highly experienced Regional Marketing Manager to join our team at Imperial Brands PLC. As a key member of our marketing leadership team, you will be responsible for driving our brand, portfolio, and activation agenda within the Europe region.
Key Responsibilities
- Lead the development and implementation of our EU EVP GTM strategy, ensuring alignment with our centrally led EVP strategy.
- Collaborate with cluster marketing leads and central marketing teams to co-create EVP portfolio/brand strategy.
- Support clusters in creating business plans and lead market execution plans, ensuring consumer-centric initiatives that support business targets.
- Identify and drive best practices to be shared across EVP EU markets.
- Develop and maintain strong relationships with senior stakeholders, influencing and stakeholder management skills in a complex matrix organization.
Requirements
- 8+ years' experience in brand and activation management roles in a global FMCG organization.
- Senior leadership experience in cluster or markets.
- Experience in launching new and innovative products in markets.
- Ability to manage time and juggle multiple priorities to execute high-quality deliverables.
About Us
We are a truly international company, operating across 120 markets. As a global FMCG business, we are committed to creating and maintaining an environment that celebrates and respects difference. Our agility and collaboration are driving our ambitions, innovation, and success, supported by our award-winning development programs that create exciting and rewarding career opportunities for all.
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