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Regional Marketing Director
2 months ago
We are seeking an experienced and collaborative Regional Marketing Manager to join our field-based team. In this role, you will work closely with our agency team, the manufacturer, and the retail network across the Southern region of the UK. We are looking for a forward-thinking marketeer with a passion for the automotive industry, who is eager to embrace innovative marketing channels and new ways of working.
Key Responsibilities:- Strategic Partnership Development: Act as a trusted consultant to retail dealers on lead generation, lead management, and customer loyalty, focusing on maximising database usage for improved sales conversion.
- Campaign Strategy and Execution: Plan, implement, and measure effective and compliant local marketing campaigns across all business areas, ensuring alignment with brand standards and a focus on experiential, digital, and social activities.
- Relationship Building and Management: Develop and maintain strong relationships with dealers, agency, and manufacturer colleagues through a blend of face-to-face site visits and regular online interactions.
- Regional Consistency and Best Practices: Collaborate with other Regional Marketing Managers to ensure a consistent regional experience across the UK and share best practices.
- Market Intelligence and Insights: Use tools and insights from previous consultancy work, agency reports, and management information systems to offer solutions to current challenges.
- Industry Expertise and Knowledge: Stay updated on automotive industry trends and the evolving role of dealer networks, providing relevant advice on marketing solutions across various business areas, including Retail, Fleet, After Sales, Used Car, Motability, and Accessories.
- New Starter Onboarding and Support: Help onboard new starters within the network, providing them with brand inductions and marketing support.
- Experienced Marketer: You have significant experience in a similar field-based marketing role, either client or agency-side, with strong interpersonal and organisational skills.
- Industry Knowledge: An understanding of the automotive industry will be essential.
- Channel Expertise: Comprehensive knowledge of the full marketing mix, particularly in digital and social platforms, with a strong ability to measure marketing effectiveness through data and reporting.
- Relationship Building and Management: Skilled in building and maintaining relationships with clients and colleagues, fostering trust, and adding value.
- Communication and Presentation: Excellent presentation, written, and verbal communication skills, with the ability to inspire confidence in the dealer network and senior management.
- Problem-Solving and People Management: You are a dynamic problem-solver with exceptional people management skills, able to navigate the complexities of dealer and manufacturer relationships with sensitivity and gravitas.
- Career Growth and Development: Opportunity to work with passionate, talented colleagues and mentors on exciting, varied client projects.
- Competitive Benefits Package: 25 days holiday, increasing annually up to 30 days, plus Christmas closure, your birthday off, and a volunteer day.
- Flexible Working Arrangements: Hybrid working options and flexible bank holidays. You'll be out and about meeting our clients day to day and company car will be provided.
- Wellbeing Support: Pension plan, life assurance, eye tests, flu jabs, and access to the Cycle to Work and Electric Car schemes.
- Perks and Social Environment: Purchase holiday options, Taste Card, and opportunities to work abroad, plus a calendar full of social and charity events throughout the year.
