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Sales and Marketing Director

2 months ago

Bristol, Bristol, United Kingdom Valor Hospitality Europe Full time
About the Role

We are seeking a highly motivated and results-driven Sales and Marketing Director to join our dynamic team at Valor Hospitality Europe. As a key member of our sales and revenue growth team, you will play a crucial role in driving revenue growth and increasing market share across all segments.

Key Responsibilities
  • Develop and Execute Sales and Marketing Strategies

Develop and own the sales and marketing plan that aligns with the hotel's objectives, outlining actions and strategies to support the hotel's positioning in the marketplace.

Collaborate with Revenue Team

Collaborate with the hotel revenue team, supported by the General Manager and Area Sales Director, to devise strategies to retain and grow the business and maximize revenue.

Market Intelligence and Research

Continuously research competitor properties to obtain market and rate intelligence, understand business trends, and identify potential business to target.

Account Development and Management

Actively seek, identify, secure, and contract new and repeat business across all market segments, with a focus on corporate, meetings and events, and banqueting segments.

Relationship Building and Management

Establish and manage relationships with Brand Key Account Directors/Managers to maximize revenue opportunities from key national accounts.

Utilize Brand Sales Initiatives

Utilize Brand sales initiatives and tools to maximize benefits to the hotel.

Account Development Plans

Prepare account development plans for the hotel's key accounts to ensure maximum share from each account.

Support Central Marketing Team

Support Valor's central marketing team in data capture and database management processes and systems.

Local Marketing and PR

Identify and target local leisure attractions to develop mutually beneficial affiliations and partnerships.

Hotel Online Presence

Plan and execute local hotel marketing campaigns, producing sales and marketing collateral in conjunction with Valor's central marketing team and partners.

Local PR and Networking

Maximize local PR opportunities when appropriate.

Embed Sales Culture

Engage with the hotel team to embed a sales culture throughout the hotel, utilizing Valor sales initiatives and tools.

Represent the Hotel

Represent the hotel at seminars and business events to maximize networking opportunities and raise the hotel's profile.

Requirements
  • Proficiency in CRM and Digital Marketing

Proficiency in Salesforce CRM, Microsoft Office (Word, Excel, PowerPoint, Outlook), Teams/Zoom, Social Media, and Digital Marketing Channels (i.e., Facebook, Instagram) is essential for this role.

Competitive Benefits Package

In addition to competitive rates of pay, we also offer:

  • Exclusive discounts for you, your friends and family
  • Valor team member rates at our UK hotels, with rooms from just 30 B&B.
  • Discounted stays for friends and family.
  • 50% discount when dining in our restaurants and bars.
  • Free meals while on duty, keeping you well-fuelled.
  • Access to high-street discounts on a range of shops, experiences and more.
  • Up to 40% savings on a wide range of bikes, with our Cycle To Work Scheme.
  • Generous refer-a-friend bonuses, starting at 250.
Career Growth and Development

We offer fully funded apprenticeship programmes, internal development programmes, and monthly and annual team member service awards to support your career growth and development.

About Valor Hospitality Europe

Valor Hospitality Europe is an equal opportunities employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. We operate 34 hotels across leading brands and continue to have ambitious development and growth plans too, with three new luxury 5-star hotels planned to open in the future.