Marketing Data Analyst Lead
3 weeks ago
We are a forward-thinking SME in the marketing industry. Our mission is to drive data-driven marketing initiatives and optimise campaign performance through the help of our talented team members. We are currently looking for a detail-oriented Marketing Data Analyst to join our team in London.
Job Summary:
This is a critical role that will provide valuable insights to support marketing strategies and decision-making processes. The successful candidate will be responsible for analysing market data, identifying trends, and communicating findings to non-technical stakeholders.
Responsibilities:
Data Analysis:
• Collect and analyse data from various marketing channels.
• Generate reports and present findings to the marketing team.
• Monitor and analyse market trends and competitors' activities.
Insight Generation:
• Provide insights and recommendations based on data analysis to improve marketing strategies.
• Work with the marketing team to set and track performance metrics for campaigns.
Communication:
• Communicate findings effectively to non-technical stakeholders using strong analytical and communication skills.
Requirements:
Education and Experience:
• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in analytics and reporting tools (e.g., Google Analytics, Excel, Tableau).
• Excellent attention to detail and organisational skills.
• Ability to communicate findings effectively to non-technical stakeholders.
• Understanding of marketing principles and strategies.
Salary and Benefits:
$43,125 per annum salary range.
• Flexible working arrangements including hybrid schedule.
• Ongoing training and professional development opportunities.
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