Marketing Data Analyst Lead

3 weeks ago

London, Greater London, United Kingdom Scalexperts Full time

**Job Description:** Marketing Data Analyst Lead

Our company, Scalexperts, is seeking an experienced Marketing Data Analyst Lead to develop and implement data-driven strategies that drive business growth. As a key member of our data team, you will work closely with the Head of Data to identify opportunities for improvement and optimize our data infrastructure.

  • Design and implement data analytics solutions using PowerBI, ensuring timely delivery of insights to support business decisions.
  • Collaborate with marketing teams to analyze campaign performance, identifying areas for optimization and developing recommendations for improvement.
  • Analyze and improve our SQL database, ensuring it is fit for purpose and aligned with business objectives.
  • Develop and maintain documentation for data and reporting requirements, ensuring seamless collaboration and efficient information sharing.
  • Foster strong relationships with stakeholders across the organization to ensure our data strategy aligns with business goals and supports informed decision-making.
  • Maintain high-quality data that can be trusted by the wider business, recognizing its critical role in supporting strategic initiatives.

**Required Skills and Qualifications:*

  • At least 2 years of experience in a data or insights role, delivering analysis on client/customer data.
  • Proven experience working with marketing teams or analyzing email campaigns, customer segmentations, etc.
  • Proficiency in PowerBI, with experience creating dashboards from scratch.
  • Familiarity with SQL coding, including stored procedures.
  • Able to communicate complex data concepts to non-technical stakeholders effectively.
  • Experience presenting findings to stakeholders at various levels, including senior figures within the organization.
  • Comfortable taking ownership and adapting to ambiguity, driving value in a low-data-maturity environment.

**Salary:** £50,000 - £60,000 per annum, commensurate with experience.

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