Marketing Data Analyst

2 weeks ago


London, Greater London, United Kingdom Gamma Full time

About the Role

We are seeking a highly skilled Marketing Data Analyst to join our team at Gamma. As a Group Marketing Data Analyst, you will be responsible for managing and analysing all marketing data across our diverse business operations.

Key Responsibilities

  • Consolidate and manage data from multiple sources, including CRMs, lead and contact data, account and opportunity information, and marketing automation platforms.
  • Demonstrate the return on marketing investment (ROMI) by linking marketing activities to revenue, articulating narratives around data, identifying trends and forecasting.
  • Develop strategies to mitigate risks and accelerate pipeline and lead volume based on data insights.
  • Use data to improve campaign performance, providing insights into prospect and customer behaviour, and forecasting future performance.

Requirements

  • 3-5 years proven experience in data analysis role, preferably within a B2B communications technology company or specifically marketing data-led role.
  • Highly skilled in data segmentation, analysis, and reporting.
  • Advanced proficiency in Microsoft Power BI and a solid working knowledge of Salesforce.
  • Experience with marketing automation platforms like Salesforce Pardot and HubSpot.
  • Strong understanding of complex customer journeys and multi-channel marketing strategies.

What We Offer

As a Marketing Data Analyst at Gamma, you will have the opportunity to work with a leading supplier of Unified Communications as a Service (UCaaS) and contribute to the growth and success of our business.



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