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Senior Marketing Data Analyst

2 months ago

London, Greater London, United Kingdom Forward Role Recruitment Full time

Forward Role Recruitment is seeking a talented Senior Marketing Data Analyst to join our esteemed client, a top independent media agency in the UK.

This agency has a strong reputation for creative media solutions, technical expertise, and outstanding client service. Senior Marketing Data Analyst will be part of the Analytics & Effectiveness team, a hub of technical experts dedicated to enhancing marketing effectiveness through data-driven insights.

As a Senior Marketing Data Analyst, you'll work hands-on with advanced analytical tools, building sophisticated models and delivering solutions that drive profit growth for clients. You'll be the technical expert clients turn to for econometric modelling, forecasting, and investment optimisation.

Key Responsibilities:

  • Data Modelling & Analytics: Apply expert-level knowledge in econometrics, media tests, forecasting, and attribution to design and execute complex models that directly impact marketing ROI.
  • Act as a strategic advisor to the client, developing measurement frameworks and test-and-learn roadmaps that enable clients to make data-driven investment decisions.
  • Conducting marketing and media effectiveness analyses, creating investment optimisation strategies, and providing insight on emerging trends in analytics.
  • Lead data projects from start to finish, extracting, managing, and manipulating large datasets, and translating them into actionable insights.

Requirements:

  • Econometrics and Forecasting: Extensive experience in building, implementing, and optimising econometric models and forecasts to improve marketing outcomes.
  • Data Manipulation: Scripting languages (R, Python, SQL) for effectively managing and analysing large datasets.
  • Data Visualisation: Presenting data insights in clear, compelling visual formats that engage non-technical audiences.
  • Commercial Acumen: Translate complex models and insights into practical recommendations.
  • Communication & Client Engagement: Present technical data to C-Suite and other high-level stakeholders, with a focus on clarity and impact.

This role comes with an extensive benefits package, including flexible and hybrid working, uncounted holidays, enhanced pension, and medical insurance. Along with this, you can expect tailored development plans and enhanced training.