Senior Data Analyst
15 hours ago
**Job Title:** Senior Data Analyst - Marketing Attribution
We are seeking a highly skilled Senior Data Analyst to join our team at ECM Talent. As a Senior Data Analyst - Marketing Attribution, you will play a key role in driving business growth through data-driven decision making.
The ideal candidate will have 2+ years of experience in marketing data science, with a strong background in developing statistical models and data analysis. You will be responsible for designing, executing, and analyzing marketing experiments to improve marketing effectiveness.
**Key Responsibilities:**
- Design and execute marketing experiments to test creative, audience, and channel effectiveness.
- Analyze results and provide recommendations for improvement.
- Develop and maintain a multi-touch/MMM attribution model to optimize marketing investments.
- Create and present bespoke analysis to stakeholders.
- Deliver quick working prototypes to prove hypotheses using Python and Spark.
**Requirements:**
- Proven experience in developing statistical models like Bayesian Algorithms, Multitouch Attribution, Regression, GLM, Neural Networks, Decision Trees, and Affinity Analysis.
- Proven experience in developing models in Python.
- Experience developing and applying A/B testing frameworks.
- Experience in carrying out complex analysis using various data sources and types.
**Estimated Salary:** £70,000 - £90,000 per annum
This role offers a competitive salary, based on the national average for a Senior Data Analyst in the UK. The exact salary will be discussed during the interview process.
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