Marketing Director

4 weeks ago

London, Greater London, United Kingdom Frasers Group Full time

About the Role

This is an exciting opportunity to join Frasers Group as a Marketing Director - Luxury Division. As a key member of the marketing team, you will be responsible for developing and executing the marketing strategy for the Luxury division, driving brand and commercial growth.

Key Responsibilities

  • Deliver the marketing strategy and objectives for the Luxury division
  • Oversee the seasonal marketing calendar, ensuring all channel teams have assets, information, and guidelines to deliver effective campaigns
  • Work alongside the Head of Marketing to input into all campaign briefs, ensuring business/brand objectives are translated into compelling creative campaigns
  • Be the marketing expert for Luxury brands within the wider marketing team, understanding ranges, brand history, future strategies, and upcoming collections
  • Partner with commercial teams to act as the conduit between Marketing and Commercial, attending key appointments with strategic brand partners
  • Maintain strong relationships with partner brands marketing teams
  • Partner and work cross-functionally with key channels such as Commercial, Content & Campaign Creation, Social, Retail, PR/Talent, and E-Commerce to ensure alignment and seamless implementation of marketing campaigns and messaging
  • Ensure brand "buy-in" and associated investment is brought into each campaign, maximizing brand extension moments within FLANNELS campaigns
  • Use data and analytics to review and report on the performance of all campaigns, ensuring timely delivery, on-budget, and sharing key learnings with stakeholders

About You

We are looking for a natural leader with the ability to inspire and bring the team with you. You will have extensive marketing experience gained within the luxury fashion and/or retail sector, holding strong relationships with brands across the industry. A degree is preferable but not essential, as we are looking for solid experience in the industry and experience of creating and implementing strategic plans with creative flair.

You will have excellent online & offline marketing knowledge, experience managing teams and budgets, flexibility, and enthusiasm, with the ability to work under pressure and to sometimes tight timelines, always maintaining a professional attitude. You will also have the ability to manage multiple and complex projects at once, to be able to work under pressure and to meet deadlines, being culturally aware and knowing of what's going on within the macro environment.

What We Offer

Frasers Group offers a fast-paced, agile culture where you will lead, have autonomy, and make a personal difference from the day you step in the business. You will have the scope to shape marketing campaigns, devise strategies, and create and implement exciting offline & online marketing plans that speak to our ever-evolving luxury pioneer consumers.

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