Media Partnerships Manager

2 weeks ago

London, Greater London, United Kingdom Carwow Full time
About Carwow Group

Carwow Group is a leading player in the automotive industry, driven by a passion for getting people into the right cars. With a portfolio of personality-rich automotive brands, including Carwow, Auto Express, evo, Driving Electric, and Car Buyer, we are building the go-to destination for car-changing.

Our journey began as a simple reviews site, but we have since grown into one of the largest online car-changing destinations in Europe, with over 10 million customers using our platform to buy and sell cars. Last year, we experienced significant growth, with nearly £3 billion worth of cars bought on our site and £1.8 billion of cars listed for sale through our Sell My Car service.

In 2024, we made a strategic move by acquiring Autovia, doubling our audience overnight. Together, we now have one of the biggest YouTube channels in the world, with over 1.1 billion annual views, and we sell 1.2 million print copies of our magazines. Our annual web content reach is over 350 million.

Why Join Us?

We are proud winners of the prestigious Culture 100 award, recognizing the most loved and happiest tech companies to work for. We have also recently raised $52 million in funding, led by global venture capital firm Bessemer Venture Partners, to accelerate our growth plans.

As pioneers, we are always driving for new territory and positive change. Our work as a group is never done, and we are committed to building new experiences, launching new titles, and listening to drivers.

The Role

We are seeking a Media Partnerships Manager to join our OEM & Media team. This role is instrumental in positioning Carwow Group as the foremost commerce media group and strategic collaborator within the automotive sector.

The OEM & Media team is responsible for constructing Carwow Group's retail and media offerings for both automotive manufacturers and advertising agencies. Through daily engagement, the team forges robust partnerships encompassing brand development and awareness, consumer consideration, sales generation, and direct-to-consumer collaborations.

Key Responsibilities

As a Media Partnerships Manager, you will be responsible for:

  • Delivering advertising revenue targets by focusing on the established pipeline and proactively building successful media proposals for media agency partners and clients directly.
  • Developing stronger and more consistent relationships with key media agency partners across their business through frequent review meetings and co-developed processes to achieve an 'always-on' position.
  • Understanding and researching key performance metrics and strategies by brand to build bespoke data-driven, advertising proposals.
  • Ensuring Carwow Group is always front of mind for Agency Planners, Buyers, Strategists, as well as Business Directors, with the target of establishing CG as a core media partner.
  • Working collaboratively with the Group Head to strive for and recommend ways for the continuous improvement of the media proposition, in collaboration with our product and design teams.
  • Ensuring that media agencies are well served and given insightful, clear, and timely reporting on ongoing projects for media agencies and clients.
Requirements

To be successful in this role, you will need:

  • Adaptability - our media agency proposition is tailored, native, and data-driven, so you should be able to think creatively and approach challenges from different angles.
  • Knowledge of the media agency world - ideally with strong experience working as an Account Manager or similar role within an agency, or working closely with media agencies in a publisher/media owner ecosystem.
  • Confidence in owning and executing your own contact and prospecting strategy to build new relationships from scratch.
  • A successful track record in closing and delivering large, advertising deals with a customer and data-centric approach.
  • Comfortable with handling and analyzing data, and a profile that enjoys a data-driven sales environment.
  • A team player who is comfortable with collaborating at all levels and is always happy to take on board feedback to develop their skills.
  • Polished, hands-on, energetic, and a real self-starter who enjoys autonomy and delivering results.
  • Highly articulate and comfortable thinking on your feet, especially with senior decision-makers.
  • Confident, possess a can-do attitude, and enjoy developing and selling new solutions.
  • Lateral thinking, able to approach a task multiple ways until the outcome is achieved.
  • Understanding of consumer verticals, ideally the automotive sector, but not essential.

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