Head of Social Media and Influencer Marketing

2 weeks ago


London, Greater London, United Kingdom Fresha Full time
About Fresha

Fresha is a leading marketplace platform for beauty and wellness, trusted by millions of consumers and businesses worldwide.

The company is headquartered in London, United Kingdom, with 12 global offices located across North America, EMEA, and APAC.

Job Overview

Fresha is seeking an innovative and experienced Head of Social Media, Influencer Marketing, and Social-Digital Assets to lead our social media strategy, influencer partnerships, and digital content creation.

This role requires a strategic leader with a strong background in social media management, influencer marketing, and digital content production.

Key Responsibilities
  • Develop and implement a comprehensive social media strategy that aligns with Fresha's brand objectives and marketing goals.
  • Identify, engage, and manage relationships with influencers and brand ambassadors to amplify Fresha's reach and credibility.
  • Oversee the creation and curation of high-quality, engaging, and on-brand digital content for various social media platforms.
  • Develop and execute a robust content strategy that supports Fresha's marketing objectives and ensures consistent, high-quality content production.
  • Collaborate with internal creative teams and external creative agencies to ensure a fluid content factory, delivering engaging and cohesive content across all social channels.
Requirements
  • Minimum 10 years of experience in social media management, influencer marketing, and digital content creation, with at least 5 years in a leadership role.
  • Proven experience in both B2B and B2C environments, understanding the distinct strategies and tactics required for each market.
  • Strong background in identifying, negotiating, and managing relationships with influencers and brand ambassadors.
  • Expertise in creating compelling digital content, including graphics, videos, and written posts, tailored to various social media platforms.
  • Demonstrated experience in managing relationships with external creative agencies, including negotiating contracts, setting clear expectations, and ensuring high-quality deliverables.
What We Offer

Fresha is an inclusive workplace that values passion and potential as much as specific skills.

We believe in fostering growth and providing the support needed for you to excel in your role.

Our team is passionate about creating a culture where individuals of all backgrounds feel comfortable and empowered to contribute fully to our vision and goals.



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