Senior Paid Social Advertising Specialist

4 days ago

Poole, Poole, United Kingdom Public Nectar Full time
Job Description

Role: Senior Paid Social Advertising Specialist (3 Days Per Week in the Office)

We are seeking a highly skilled and experienced Paid Social Advertising Specialist to join our team at Public Nectar. As a key member of our team, you will play a pivotal role in developing and executing paid social advertising campaigns across multiple platforms, driving performance and growth for our clients' businesses.

Main Responsibilities:

  • Develop and execute paid social advertising campaigns across multiple platforms, including Meta, Google, TikTok, Snapchat, and Pinterest.
  • Consistently achieve monthly ad spend and revenue KPIs, monitoring and reporting on campaign success to the internal team and clients.
  • Optimize campaigns for maximum efficiency and ROI, collaborating with cross-functional teams to ensure alignment on campaign objectives and strategies.
  • Develop skills in data-oriented media buying, conducting A/B tests for new creatives, audiences, and strategies to scale campaigns.
  • Utilize data from reporting tools such as Shopify Reports, Motion, Agency Analytics, and Triple Whale to inform decision-making.
  • Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service.
  • Write direct-response copy that resonates with target audiences and create thumb-stopping ads.
  • Champion Creative Strategy for clients, developing core creative testing roadmaps, measuring performance, and finding new creative angles to test.
  • Work closely with our Head of Paid Social and the team to ensure alignment on all activity and progress.
  • Stay up-to-date on industry trends, platform updates, and best practices to continuously refine and improve advertising strategies.
  • Participate in team meetings, share expertise, and contribute to the overall success of the paid social team.

The Perks of Working at Public Nectar:

  • A great opportunity for development and growth as a Paid Social Advertising Specialist, both individually and within the company.
  • Mentorship from highly experienced digital marketing experts.
  • Working with a diverse portfolio of clients and strengthening your skillset across many niches.
  • A hybrid work environment.
  • A working laptop to help you separate your work and play, and give you the tools to do an exceptional job.
  • 28 days paid holidays plus bank holidays so you can spend quality time with your friends or family, or simply relax and work on your hobbies.
  • Ongoing learning opportunities through access to £10,000 worth of training and courses.
  • Regular Social Events to bond with your colleagues.
  • Subsidised Gym Membership of up to £50 per month.

The Ideal Candidate:

  • Several years of experience in paid social advertising, with a proven track record of managing clients with an ad spend of at least £30k - £50k per month.
  • Experience working with and understanding of different advertising platforms, including Meta, Google, TikTok, Snapchat, and Pinterest.
  • Experience working with cross-functional teams and in an advertising agency, startup, or service-based business.
  • Strong understanding of different areas of the marketing funnel and a self-motivated, proactive approach to continuously improve themselves.
  • Fluent in English, both written and verbal.

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