Spanish Speaking Demand Generation Marketing Manager

3 weeks ago


London, Greater London, United Kingdom oilandgas Full time

Cognism, a leading sales intelligence provider, is seeking a skilled Demand Generation Marketing Manager to drive growth in Spanish- and English-speaking territories. This role involves developing and executing marketing strategies to promote the Cognism and Kaspr brands, working closely with product, marketing, and sales teams to shape the go-to-market strategy.

Key Responsibilities:
  • Manage day-to-day marketing strategy alongside the VP of Paid Acquisition and the Kaspr Growth Marketing Lead.
  • Collaborate with Demand Generation, Customer Marketing, and Product Marketing teams to improve campaign quality and consistency.
  • Create compelling campaigns targeting Spanish- and English-speaking territories, owning reporting and providing country-level insights.
  • Work closely with Product Marketing to define messaging hierarchies and campaign ad copy.
  • Handle paid and organic content translations.
  • Oversee CRM and audience segmentation/insights.
  • Create and automate campaign reports.
  • Develop sales enablement collateral.
  • A/B test new messaging and positioning.
Requirements:
  • 4+ years of experience in B2B SaaS or technology.
  • Experience in a similar role and looking to take the next step in your career.
  • A demand generation mindset, ensuring value for prospects.
  • Experience with analytics tools like Salesforce, HubSpot, Excel, Dreamdata, Metadata, or Cognism Prospector.
  • Experience leveraging AI to increase productivity.
  • Analytical, experimental, and data-driven mindset.
  • Active in online communities and love asking tough questions.


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