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Paid Media Specialist for Spanish-Speaking Markets
1 month ago
Location: Central London
Department: Paid Media
Reports To: Head of Paid Media
Tribal Tech - The Digital, Data & AI Specialists is seeking a skilled Paid Media Manager to manage and optimize paid media campaigns for Spanish-speaking clients or international markets. The ideal candidate will have extensive experience managing multi-channel paid media campaigns, including PPC, display, and paid social, with a strong emphasis on performance marketing.
The successful candidate will be responsible for campaign strategy, execution, reporting, and client communication, ensuring that campaigns meet or exceed performance targets. Key responsibilities include developing, implementing, and optimizing paid media strategies across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and display networks, with a focus on Spanish-speaking markets.
Key Responsibilities:
- Develop, implement, and optimize paid media strategies across multiple platforms.
- Client Communication: Serve as the primary contact for Spanish-speaking clients, ensuring clear and effective communication, and providing performance updates, strategic recommendations, and insights.
- Keyword & Audience Research: Conduct thorough research into relevant keywords and audiences to inform targeting strategies, focusing on culturally relevant content for Spanish-speaking demographics.
- Performance Monitoring & Optimization: Continuously monitor campaign performance, conducting A/B testing, optimizing bids, ad copy, and targeting to achieve desired outcomes (ROAS, CPA, CTR).
- Reporting & Insights: Prepare and present detailed performance reports for clients, offering actionable insights and recommendations for future campaigns.
- Collaboration: Work closely with creative teams to develop engaging and culturally relevant ad copy and creatives. Collaborate with the SEO and content teams to ensure a unified approach across all digital channels.
Requirements:
- 3-5+ years of experience managing paid media campaigns, ideally in a performance-driven environment or agency setting.
- Language Skills: Fluency in both Spanish and English (written and spoken) is essential for this role.
- Strong experience using Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid media platforms.
- Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret campaign data and make informed decisions.
- Excellent communication and client management skills, with experience working with Spanish-speaking clients or international markets.
- Creativity: Ability to collaborate on and develop creative, culturally relevant ad campaigns that resonate with Spanish-speaking audiences.
What We Offer:
- Competitive salary with performance-based bonuses
- Flexible working hours with remote working options
- Career development and training opportunities
- Access to industry events and networking opportunities
