Global Editorial Director
6 days ago
Global Editorial Director
Condé Nast is seeking a highly experienced and visionary leader to lead the GLAMOUR brand across all platforms, formats, and global markets. As a Global Editorial Director, you will be responsible for developing and executing a robust business strategy that prioritizes focus areas with the most opportunity while being aligned with your editorial vision and the brand's values.
You will partner with colleagues in Sales, Consumer, Marketing, Finance, and other divisions to drive business objectives and meet agreed-upon KPIs. Your key responsibilities will include:
Editorial Brand Strategy & Growth- Grow and guide the success of the GLAMOUR brand globally, measured by brand reputation, point of distinction, audience engagement/growth, consumer and commercial revenue, brand profitability, etc.
- Define and implement an editorial strategy and direction for cultural relevance while maintaining a sustainable competitive advantage to meet agreed-upon KPIs, operating and creative budgets.
- Ensure consistency of the title around the world, while also delivering sufficient volume of local content to maintain distinctiveness and quality.
- Ideate and conceptualise content that speaks to a diverse and highly engaged audience and drives global audience growth.
- Understand the evolving global media landscape and ensure the brand is responding appropriately to meet changing consumer needs.
- Understand consumer behaviour and needs to ensure the brand is best serving target audiences and communities, meeting them where they are and in ways they wish to interact.
- Build on existing brand tent poles to cultivate brand affinity, sponsorship, audience development, and distinct content to be distributed across global channels.
- Uphold brand value and integrity to build loyalty and community.
- Ensure the highest quality journalism is executed across all markets and platforms, meeting Condé Nast standards and expectations.
- Practice adherence to journalistic, compliance, and legal standards, adjudicate editorial disagreements, remove barriers to execution.
- Understand the cultural sensibilities and content opportunities of individual markets to target content mix and set programming.
- Develop video programming as another storytelling format.
- Partner with Operations and local Heads of Editorial Content to oversee the adaptation of global stories, ideation of local content, and schedule management to ensure work remains on time and on budget.
- Establish strategies and assets for third-party platforms as a marketing and distribution tool.
- Assign and top-line edit content as needed.
- Lead a diverse and global team of highly skilled editors, writers, creatives, and managers.
- Prioritise diversity and inclusivity in all people practices, including hiring, management, employee development, performance management, and team culture.
- Foster an environment of collaboration and innovation to overcome creative challenges while simultaneously meeting business objectives.
- Collaborate effectively with Finance, People, and other business partners on annual budgets, brand P&L, and hiring/staffing plans.
- Partner with Marketing/Consumer Revenue teams on strategy, opportunities, and events that are aligned with the GLAMOUR brand vision and standards.
- Leverage the use of digital tools and best practices to drive business objectives, such as audience engagement and growth, subscription conversion, commerce revenue.
- Work with relevant stakeholders in Sales, Marketing, Licensing, and other divisions to pursue revenue opportunities that are aligned with brand and editorial values and standards.
- Develop relationships with external talent internationally and represent the brand at events.
- Work with the Communications and Marketing teams to develop press and marketing strategies for the brand, with an emphasis on growing brand recognition and affinity.
- Strong business acumen, excellent editing skills, networking and interpersonal skills, and the ability to guide a team towards business goals.
- Demonstrated success in producing culturally relevant and diverse content.
- Proven history of delivering exceptional content in a multi-channel environment, with an innovative approach to using digital tools.
- Experience of working closely with business teams to identify and collaborate on revenue-generating projects, whether Commercial or Consumer.
- Deep understanding of digital growth drivers.
- Demonstrated experience in building a culture of trust and inclusion and leading through organisational and cultural change.
- Ability to build and maintain a culture of trust and inclusion.
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