Strategic Marketing Leader for Global Toy Category

12 hours ago

Slough, Slough, United Kingdom Mattel Full time
Company Overview

Mattel is a purpose-driven company that empowers the next generation to explore the wonder of childhood and reach their full potential. We strive for excellence, innovation, and collaboration to deliver best-in-class outcomes.


Job Description

We are seeking a Senior Brand Manager to drive expertise on local brands/categories, implement marketing plans, and serve as a marketing interface with internal and external customers. The ideal candidate will craft and execute strategic marketing growth plans across key toy categories, working closely with stakeholders such as Global Brand Teams, Regional Brand Teams, Sales, and Insights.

This role involves adapting and implementing key marketing strategies defined by the Regional/Global Brand Marketing Teams, ensuring consistent brand direction, and driving local specificities of the category. The Senior Brand Manager will be responsible for pricing (following regional guidelines) and quotas in conjunction with sales, managing product information, validating translations, and localization of creative assets.

The successful candidate will also coordinate communication plans following brand communication strategies, own the PR strategy for the brand, work with internal and external PR resources, and partner with the local Digital team to execute consumer engagement digital activities.

Key Responsibilities:

  • Develop deep expertise of the marketplace, retail dynamics, consumer, and shopper behavior.
  • Responsible for pricing (following regional guidelines) and quotas in conjunction with sales (P&L, margin, forecasting).
  • Select the line by channel/customer and manage product information, validate translations, and localization of creative assets.
  • Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans.
  • C
  • Coordinate communication plans following brand communication strategies: Be the primary contact for local media agency, Own the PR strategy for the brand, working with internal and external PR resources, Responsible for brand activities across traditional medias and for content placement if any, Partner with the local Digital team to execute consumer engagement digital activities.
  • Develop and drive execution of brand retail activation plans.
  • Develop and implement country-specific plans if needed.
  • Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Licensor partners to drive sales, revenue, and market share.
  • Contribute to driving customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams and key local customers.
  • Monitor business results and measure the effectiveness of plans and initiatives, taking corrective actions if necessary.
  • Manage local A&P Budget.

Required Skills and Qualifications

The ideal candidate will possess a degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent experience. Strong and proven experience and results in Marketing, Customer Marketing roles in Toys, FMCG or licensed consumer goods, Apparel or the Health and Beauty industry are essential. The candidate should build strong and effective relationships with a large number of stakeholders, possess a strong competitive spirit, results-oriented, with a clear desire to succeed.

The successful candidate will also have great tactical skills, ability to react quickly to changing situations, confidently able to work on their own initiative, and action-oriented. Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities are highly valued.


Salary

Estimated salary range: $80,000 - $120,000 per year, depending on location and experience.

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