Affiliate Marketing Channel Lead

3 weeks ago

London, Greater London, United Kingdom Karen Millen Full time

The Affiliate Marketing Manager will be accountable for the performance of the Affiliate marketing channel for Karen Millen in the UK, IE, US, and AUS. They will deliver best in class executions across the entire affiliate and partnerships landscape that deliver incremental customer performance and profitability.

Your team

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we're not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

What you will be doing

  • Day to day management of our affiliate programme that includes accurate campaign executions, placement and tenancy package reviews, new partnership reviews and on-going performance reviews to ensure that investment is delivering the required results.
  • Providing weekly reporting to internal stakeholders that delivers clear insights on what we did, what we expected to see, what we actually saw and what we'd do differently next time.
  • Continually pitching new opportunities to internal stakeholders that have the potential to drive incremental performance for both new, existing, and lapsed customers
  • Quarterly planning with key partners/ networks to keep the strategy focused and refreshed
  • Work closely with the trade team to plan and manage the Affiliate promotions schedule – strategizing promotional offers based on business and profit performance
  • Test and trial tactics – Review of new affiliates or new technologies and identify those which are fitting to grow the affiliate programmes
  • Lead commercial negotiations with new and existing partners, working with procurement and the wider group where needed
  • Manage the mid to long term strategic roadmap for Affiliate and Partnership marketing that has buy in and support from senior management and relevant stakeholders.
  • Ensure accuracy of commission claims through monthly validations.
  • Working within a team of channel leads to deliver best in class digital marketing at a global scale.
  • Working closely with key stakeholders in the PR and Brand team to deliver a joined-up approach to influencer marketing.

Working with us

To succeed here, you have to love working at pace. It's relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We're always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We're passionate, agile, creative and one team.

About you

  • Experience in a similar role for a fashion/apparel retailer or commercial business that covers a broad range of experience ( Content, Loyalty, Influencers, Cashback, CLO and Coupons).
  • An understanding of how to measure the incremental impact of Affiliate Marketing activity.
  • Experience of US Affiliate management would be advantageous.
  • Excellent multi-tasker who takes pride in accuracy and delivering strong results.
  • Outstanding organisational and project management skills.
  • Creative flair and confidence with a positive attitude.
  • A keen eye for an opportunity, with a natural commercial curiosity.

Why join us

We've set our sights on dominating the global e-commerce fashion market, and because we're 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

  • You'll get the opportunity to take part in our various share schemes
  • Core hours enable you to flex your working times around your needs on an ad hoc basis
  • Benefits that support your health and wellbeing
  • There's up to 40% discount off our all of our brands
  • Our social calendar? Next level
  • With HQs in Manchester and London and offices across the globe (some are dog friendly), we offer a buzzing atmosphere and the boohoo family culture wherever you work

#LI-ZB1 #marketing #strategy #LI-HYBRID

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