Marketing - Brand Coordinator - Home based

4 weeks ago


Reading, Reading, United Kingdom CV-Library Full time

About Us

At DiffusionData, we're a leading provider of data management solutions for web, mobile, and IoT applications. Our mission is to deliver real-time data globally, reliably, and at scale.

We're seeking a Marketing Executive to join our team on a full-time, permanent basis.

The Benefits

  1. Competitive salary
  2. 25 days' holiday plus bank holidays
  3. Life Insurance
  4. Group Income Protection
  5. Pension
  6. Employee Assistance Programme

Job Purpose

The Marketing Executive will play a crucial role in driving the company's growth through both inbound and outbound marketing efforts. You'll be responsible for creating lead-generating campaigns, managing a variety of tasks from content creation to campaign execution, and working closely with sales teams and external partners to ensure the success of these initiatives.

Key Responsibilities

  1. Design and manage marketing campaigns aimed at generating high-quality leads for the sales team.
  2. Plan, execute, and oversee marketing campaigns across multiple channels (email, social media, PPC). Regularly monitor performance and make adjustments to improve results.
  3. Work closely with the sales team to align marketing efforts with sales goals.
  4. Oversee the company's presence on social media platforms, ensuring consistent messaging and proactive engagement to build the brand and drive traffic.
  5. Help organize and promote events such as webinars, trade shows, and networking opportunities.
  6. Analyse campaign performance, track key performance indicators (KPIs), and report on the effectiveness of marketing efforts. Use data insights to make informed decisions and optimize future campaigns.
  7. Conduct research on market trends, competitors, and customer needs to inform marketing strategy and ensure the company's messaging stays relevant and competitive.
  8. Monitor website traffic and SEO performance. Work to improve site visibility and ensure that the website converts visitors into qualified leads for the sales team.
  9. Maintain and enhance the company's brand by ensuring all marketing activities, messaging, and materials are consistent and aligned with company values and objectives.
  10. Operate marketing functions under an agreed and specific budget. Compile and negotiate an annual marketing budget in line with the anticipated needs of the business.

Requirements

  1. At least 3 years of B2B marketing experience, with a focus on digital marketing, lead generation, and multi-channel campaigns. Demonstrated success in creating and managing marketing strategies across multiple platforms.
  2. Exceptional writing skills with experience producing blogs, case studies, newsletters, and social media content. Able to create compelling, audience-tailored messaging for various marketing channels. Fluent in English written and verbal.
  3. Proven ability to design, execute, and measure marketing campaigns. Experience with both inbound (content, social media) and outbound (email, PPC) marketing techniques.
  4. Proficient in marketing platform HubSpot. Comfortable managing email marketing campaigns and using automation tools to streamline processes.
  5. Ability to manage multiple projects at once, meeting deadlines while maintaining high attention to detail. Strong project management skills are essential.
  6. Bachelor's degree in Marketing, Business, or a related field.
  7. Certifications in marketing automation tools (e.g., HubSpot).
  8. Experience in the IT/Dev community.
  9. Bilingual.
  10. Knowledge of SEO and experience optimizing content for search engines.
  11. Experience planning and executing marketing events (webinars, trade shows, etc.).


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