Senior Category Growth Manager

3 days ago


Maidenhead, Windsor and Maidenhead, United Kingdom Remy Cointreau Full time
Job Overview

Estimated salary: £45,000 - £60,000 per annum.

About the Role

We are seeking a talented and experienced Coffee Category Specialist to join our dynamic team. As a key member of our Category Development and Shopper Marketing team, you will play a crucial role in delivering the Coffee Category goals.

You will be responsible for analysing shopper behaviour and opportunities, conducting range reviews, and developing and implementing customer-specific category plans in collaboration with customers, National Account Managers, and Sales Controllers.

Key Responsibilities
  • Analyse shopper behaviour and identify opportunities to drive growth in the coffee category.
  • Conduct regular range reviews to ensure optimal product availability and visibility in-store.
  • Develop and implement customer-specific category plans that align with their business objectives.
  • Ppresent the Category Vision and align with customers' strategies to deliver long-term coffee category growth.
  • Lead on-going promotional analysis to maximise promotional effectiveness for JDE and customers.
  • Support customers with range review and prioritisation.
  • Evaluate range, space, sales driving activity, and advise customers on how to increase sales and profit.
  • Deliver quarterly PQA's (Product Quadrant Analysis) and manage under-performing SKUs with customers and internally.
  • Work with category strategy and brand teams to successfully implement NPDs and re-launches.
Requirements
  • Minimum 2 years' experience in Category Development, Buying, or Account Management roles in FMCG.
  • Deep knowledge of UK retail shoppers and customers.
  • Proven ability to work in x-functional teams, especially across sales and marketing.
  • Marketing literate with excellent Excel and PowerPoint skills.
  • Able to navigate strategic consumer and brand strategy and executional, commercial detail.
  • Excellent influencing skills and ability to manage multiple stakeholders at all levels.
  • Brilliant impact presenting to senior management & customers.


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