Senior Category Growth Manager
3 days ago
Estimated salary: £45,000 - £60,000 per annum.
About the RoleWe are seeking a talented and experienced Coffee Category Specialist to join our dynamic team. As a key member of our Category Development and Shopper Marketing team, you will play a crucial role in delivering the Coffee Category goals.
You will be responsible for analysing shopper behaviour and opportunities, conducting range reviews, and developing and implementing customer-specific category plans in collaboration with customers, National Account Managers, and Sales Controllers.
Key Responsibilities- Analyse shopper behaviour and identify opportunities to drive growth in the coffee category.
- Conduct regular range reviews to ensure optimal product availability and visibility in-store.
- Develop and implement customer-specific category plans that align with their business objectives.
- Ppresent the Category Vision and align with customers' strategies to deliver long-term coffee category growth.
- Lead on-going promotional analysis to maximise promotional effectiveness for JDE and customers.
- Support customers with range review and prioritisation.
- Evaluate range, space, sales driving activity, and advise customers on how to increase sales and profit.
- Deliver quarterly PQA's (Product Quadrant Analysis) and manage under-performing SKUs with customers and internally.
- Work with category strategy and brand teams to successfully implement NPDs and re-launches.
- Minimum 2 years' experience in Category Development, Buying, or Account Management roles in FMCG.
- Deep knowledge of UK retail shoppers and customers.
- Proven ability to work in x-functional teams, especially across sales and marketing.
- Marketing literate with excellent Excel and PowerPoint skills.
- Able to navigate strategic consumer and brand strategy and executional, commercial detail.
- Excellent influencing skills and ability to manage multiple stakeholders at all levels.
- Brilliant impact presenting to senior management & customers.
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