Digital Marketing Analyst

4 days ago


London, Greater London, United Kingdom Dunelm Full time
Role Overview

We are seeking a highly analytical and detail-driven Digital Marketing Analyst to join our in-house digital marketing team at Dunelm. As a Junior Paid Search Manager, you will be responsible for planning and optimising a variety of Paid Search advertising campaigns to maximise the return on investment and drive forward innovative ideas.

The ideal candidate will have a keen interest in performance marketing, demonstrate a strong customer-focused approach and strive to achieve best in class campaign execution. Attention to detail, a highly analytical mindset, and comfortable handling of data and Excel are essential skills within the role.

Salary: £30,000 - £40,000 per annum

Key Responsibilities
  1. Create and maintain PPC campaigns – working to category specific ROAS and ROI targets.
  2. Create A/B testing plans on ad copy, landing pages, images, etc. – looking to drive CTR & conversion rate.
  3. Actively seek out new keyword opportunities using a variety of methods and tools.
  4. Monitor and influence bidding activity on PPC keywords and products, with a view to driving revenue, whilst maintaining ROAS and ROI vs targets.
Requirements
  • Strong numerical and Excel skills - VLOOKUPS, Pivot Tables etc.
  • Able to communicate clearly to internal and external stakeholders – verbal and nonverbal.
  • Able to work quickly and accurately under pressure.
  • Works proactively – strives for activity to be best in class and flags potential additional value to management.
  • Highly analytical – is detail driven and enjoys problem solving.


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