Digital Marketing Analyst
4 days ago
We are seeking a highly analytical and detail-driven Digital Marketing Analyst to join our in-house digital marketing team at Dunelm. As a Junior Paid Search Manager, you will be responsible for planning and optimising a variety of Paid Search advertising campaigns to maximise the return on investment and drive forward innovative ideas.
The ideal candidate will have a keen interest in performance marketing, demonstrate a strong customer-focused approach and strive to achieve best in class campaign execution. Attention to detail, a highly analytical mindset, and comfortable handling of data and Excel are essential skills within the role.
Salary: £30,000 - £40,000 per annum
Key Responsibilities- Create and maintain PPC campaigns – working to category specific ROAS and ROI targets.
- Create A/B testing plans on ad copy, landing pages, images, etc. – looking to drive CTR & conversion rate.
- Actively seek out new keyword opportunities using a variety of methods and tools.
- Monitor and influence bidding activity on PPC keywords and products, with a view to driving revenue, whilst maintaining ROAS and ROI vs targets.
- Strong numerical and Excel skills - VLOOKUPS, Pivot Tables etc.
- Able to communicate clearly to internal and external stakeholders – verbal and nonverbal.
- Able to work quickly and accurately under pressure.
- Works proactively – strives for activity to be best in class and flags potential additional value to management.
- Highly analytical – is detail driven and enjoys problem solving.
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