Digital Marketing Innovator
3 weeks ago
About the Role:
A Senior Digital Marketing Strategist is required to manage digital strategies for client brands in the healthcare industry. As an innovator, you will translate client business objectives into digital marketing objectives and design solutions. You should have a deep understanding of how pharmaceutical brands are communicated through digital interactions and how these align with broader customer experiences.
The ideal candidate will combine in-depth business objective knowledge with online strategies and digital marketing experience to deliver effective digital marketing recommendations. Your responsibilities will include developing digital strategies, building upon existing client strategies within the digital arena, and overseeing the development of user journeys and client digital maturity assessments.
You will work across functions, including account management, project management, UX, creative, paid media, social, measurement, analytics, and insights to deliver the best digital outcomes for clients. Additionally, you will write comms briefs, ensuring that creative and media are effectively integrated, and collaborate with analytics and insights leads to input into research studies.
The successful candidate will have a Digital Marketing background, including experience working in the healthcare/pharma industry. They will be experienced with the principles of omnichannel and common pharmaceutical digital channels and platforms such as Veeva and MedScape.
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