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Senior Events Marketing Specialist

2 months ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
{"title": "Events Marketing Manager", "description": "Expand Your Career with Our B2B Events Team

As a seasoned Events Marketing Manager, you will play a pivotal role in driving the growth and revenue of our global conferences and awards. With a strong focus on audience acquisition and marketing communications, you will lead the development and implementation of high-calibre marketing campaigns to maximise event visibility and registration.

With a minimum of 3 years of B2B Events marketing experience, preferably in conferences and awards, you will possess a strong understanding of the industry and a proven track record of meeting or exceeding audience acquisition targets. Your expertise in devising or influencing events pricing strategies, managing marketing for multiple events simultaneously, and utilising lead-generation techniques will be invaluable in this role.

As a key member of our marketing team, you will work closely with the Marketing Director to develop and deliver content marketing strategies that enhance the events' social media presence. Your ability to build and manage databases, keep data up to date and relevant for every campaign, and test, measure, and evaluate channels and tactics will be essential in driving results.

This is an exciting opportunity to join a leading B2B publishing and events brand, with excellent opportunities for progressing your career. If you are a motivated and experienced Events Marketing Manager looking to take your career to the next level, we encourage you to apply.

Key Responsibilities:

  • Develop and implement high-calibre marketing campaigns for multiple conferences and awards
  • Utilise a mix of channels to maximise event visibility and registration
  • Build and manage databases to keep data up to date and relevant for every campaign
  • Test, measure, and evaluate channels and tactics to drive results
  • Work closely with the Marketing Director to develop and deliver content marketing strategies

Requirements:

  • Minimum of 3 years of B2B Events marketing experience, preferably in conferences and awards
  • Strong focus on audience acquisition and marketing communications
  • Proven track record of meeting or exceeding audience acquisition targets
  • Expertise in devising or influencing events pricing strategies
  • Ability to build and manage databases and keep data up to date and relevant for every campaign
  • Strong analytical and problem-solving skills

What We Offer:

  • Excellent opportunities for progressing your career
  • Collaborative and dynamic work environment
  • Competitive salary and benefits package

How to Apply:

Please submit your application, including your CV and a cover letter, to [insert contact information]. We look forward to hearing from you.

", "lang_code": "en-US"}