Trade Marketing Director

3 weeks ago


London, Greater London, United Kingdom Hawkstone Full time

We are seeking a highly motivated and ambitious individual to join our team as a Trade Marketing Manager. As a key member of our marketing team, you will play a vital role in developing and implementing our activation strategy across both On and Off Trade channels.

The successful candidate will have a strong understanding of both the On and Off Trade, as well as a passion for beer & cider. You will be responsible for developing and implementing the through-the-line strategy for our beers and ciders portfolio, ensuring seamless delivery across both On and Off Trade channels.

This is a multi-discipline role that requires a good understanding of both the On and Off Trade, as well as a passion for beer & cider. The ideal candidate will have previous experience in the On Trade, as well as a solid understanding of the challenges faced by both Managed On Trade and Free Trade channels. Previous trade marketing experience in the Off Trade would be an added advantage.

About Hawkstone:

Hawkstone is a fast-growing company with significant investment and recent new wins. We offer a dynamic and autonomous work environment, where you will be encouraged to think creatively and drive results.

Key Responsibilities:

  1. Develop and implement a comprehensive through-the-line strategy for our beers and ciders portfolio.
  2. Create and develop trade activation materials, including social tools, to ensure trade channels have all necessary assets.
  3. Design compelling sales presentations to aid selling arguments for customers.
  4. Attend key customer meetings, representing Hawkstone as the marketing expert in these discussions.
  5. Collaborate with wider teams to plan and execute the brand experiential and trade events calendar.

Requirements:

  • Strong knowledge of the On and Off Trade channels
  • Experience in trade marketing, preferably in the beer and cider industry
  • Excellent communication and presentation skills
  • Ability to work autonomously and as part of a team

Estimated Salary: £62,000 - £82,000 per annum (dependent on experience)



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