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Marketing Director

2 months ago


Romford, Greater London, United Kingdom LINZI Full time

Marketing Job Description

**Job Title:** Influencer Marketing Executive

**Location:** Remote

**Employment Type:** Full-Time

**Job Summary:**

We are seeking a skilled Influencer Marketing Executive to join our team at Linzi. As an Influencer Marketing Executive, you will be responsible for developing and managing relationships with influencers across our social media platforms to drive brand awareness, engagement, and revenue growth.

**Key Responsibilities:**

* Identify and engage with influencers who align with our brand's values, target audience, and goals
* Conduct thorough research to discover new influencers across various social media platforms
* Build and maintain a database of potential influencers and track interactions
* Develop influencer marketing strategies and campaigns in collaboration with the marketing team
* On board new influencer networks and work with them to produce campaigns through a PPC and CPA model
* Coordinate the execution of campaigns, ensuring that influencers meet deadlines and deliver agreed-upon content
* Provide influencers with creative direction and feedback to align their content with our brand's messaging and objectives

**Performance Analysis and Reporting:**

* Monitor the performance of influencer campaigns, including engagement rates, reach, impressions, and ROI
* Analyse data to measure the success of campaigns and identify areas for improvement

**Brand Alignment and Compliance:**

* Ensure that all influencer content aligns with our brand's voice, guidelines, and legal requirements
* Monitor influencer activities to ensure compliance with FTC guidelines and other relevant regulations

**Requirements:**

* Bachelor's degree in Marketing, Communications, Public Relations, or a related field
* ~2-5 years of experience in influencer marketing, social media management, or a related field
* Analytical mindset with the ability to interpret data and provide actionable insights
* Creative thinking with a keen eye for detail and aesthetics
* Ability to manage multiple projects simultaneously in a fast-paced environment
* Familiarity with influencer marketing tools and platforms is a plus

**What We Offer:**

* Competitive salary
* Free on-site parking
* Staff Discount
* Pension Scheme
* Opportunities for professional development and growth