Senior Marketing Campaign Manager
3 weeks ago
Job Title: Senior Marketing Campaign Manager
Job Summary:
LMA Recruitment Formerly Ball & Hoolahan is seeking a Senior Marketing Campaign Manager to lead and manage end-to-end campaign planning process and implementation TTL to support rollout of integrated seasonal brand and product campaigns.
Key Responsibilities:
- Lead and manage cross-agency team to develop and deliver insight-led marketing briefs.
- Ensure alignment across brand and commercial objectives.
- Manage instore print and digital consumer journey in line with EMEA playbook for each campaign period.
- Work with category and digital & loyalty teams to ensure appropriate product pairings and nominations to drive profitability and champion the consumer experience.
Additional Responsibilities:
- Manage always on social work stream with creative agency.
- Work with creative agency team to develop guidance for local market including tone of voice and community management guidelines.
- Work with creative agency to determine monthly calendar of activity aiming to repurpose EMEA assets where possible, create repeatable formats and support the sign off of reactive content via Newsroom and social listening tools to participate in emerging or trending conversations.
- Work with creative agency on reviewing reports to optimise future content.
- Support community management programme.
About Us:
LMA Recruitment Formerly Ball & Hoolahan is a leading recruitment agency specialising in the retail and food and beverage sectors.
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