Head of Performance Marketing
4 weeks ago
Ocean Bottle is a pioneering company dedicated to turning the tide on ocean plastic. We believe that by working together, we can make a significant impact on the environment. Our mission is to bring people together to drive positive change and create a better future for our planet.
The RoleWe are seeking a highly skilled and experienced Head of Performance Marketing to join our Marketing team. As a key member of our team, you will be responsible for developing and executing strategies to drive growth and improve our performance marketing function. You will work closely with our CMO and other senior leaders to shape our vision and strategy for performance marketing.
Key Responsibilities- Develop and implement comprehensive frameworks for evaluating performance marketing spend, focusing on optimising key metrics like CAC, LTV, and ROI.
- Continuously improve our Amazon, Paid Search, and Paid Social channel growth metrics.
- Unlock and scale up other channels like LinkedIn, TikTok, YouTube, Affiliates, and any other performance channel opportunities.
- Drive the development of end-to-end marketing and digital acquisition strategies on a global scale (UK, US, EU, and ROW).
- Manage, optimise, innovate, and expand performance marketing channels through a test-and-learn approach to maximise cost-effective customer acquisition.
- Partner effectively with our brand, creative, and B2B marketing teams to drive a cohesive marketing strategy for the business.
- Serve as a critical thought partner to the CMO and other senior leaders on adapting our performance marketing strategies as our business continues to evolve.
- Oversee Ocean Bottle companion app marketing, including strategies for driving installs and in-app engagement.
- Collaborate with Sales, NPD, Impact, Tech, Ops, Procurement, and wider business leads to identify efficiencies and improve effectiveness in our acquisition channels through innovative approaches to strategy, targeting, delivery, and capabilities.
- Conduct in-depth analysis, reporting, and forecasting on key performance metrics, identifying areas of opportunity across all online acquisition channels to support our growth targets and drive future strategies.
- Demonstrate curiosity and outside-in thinking on best and evolving practices, ensuring the team is constantly at the edge of the newest high-potential opportunities or ways of working.
- Apply critical thinking skills to identify and size new acquisition opportunities and make new recommendations to drive business growth.
We offer a competitive salary, stock options, enhanced annual leave, flexible working, family leave, private medical insurance, mental health support, learning perks, eCommute Programme, Cycle to Work, annual team trip, team merch, and a friendly workspace.
Ocean Bottle provides equal employment opportunities to all employees and applicants. We are committed to creating a diverse and inclusive work environment that values and respects all individuals.
We are looking for someone with 10+ years of experience in D2C and B2B growth marketing, highly data literate, with experience in running paid search, social, and Amazon channels in-house, global experience, and a proven track record of leading successful performance/growth marketing functions and demonstrated significant growth in a turnaround or start-up/scale-up environment.
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