Senior Shopper Marketing Manager

4 weeks ago

Bournemouth, Bournemouth, United Kingdom Oyster Recruitment Limited Full time
{"title": "Senior Shopper Marketing Manager", "description": "Role Overview

We are seeking a highly skilled Senior Shopper Marketing Manager to join our innovative team at Oyster Recruitment Limited. As a key member of our marketing team, you will be responsible for developing and executing retail media strategies to enhance shopper engagement and drive sales growth in the UK and Ireland.

This is a hybrid role, with 2 days spent at our Dorset office and 3 days working from home. You will have the opportunity to work with a dynamic and award-winning leader in the Food sector with a strong consumer trust.

Key Responsibilities
  • Optimise media spending to increase efficiency and impact across the UK and Irish markets
  • Build and maintain relationships with key contacts in omni-channel retail, marketing agencies, and brand and retail clients.
  • Evaluate campaign and activation impacts to refine strategies continuously
  • Oversee and track budgets to maximise ROI and maintain financial oversight
  • Identify key shopper insights and trends to develop strategies aligned with brand goals and retail partner objectives.
  • Develop and manage media marketing campaigns to enhance the company's name, brand, product, and story to be featured in both traditional modern media formats incorporating digital ads, in-store displays, promotions and events
  • Work with the marketing and graphic designers' teams to create impactful materials that resonate with shoppers
  • Conduct data analytics to evaluate campaign effectiveness and generate reports on performance, shopper behaviour, and ROI to guide data-driven decisions and future strategies.
  • Budget Management to ensure optimal resource allocation to maximise the impact of campaigns.
Requirements
  • Over 5 years of experience in FMCG shopper marketing
  • Proven track record of managing third-party retailer media agencies
  • Experience in line management
  • Strong numerical and analytical abilities
  • Familiarity with matrix-based working environments
", "lang_code": "en"}

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