Influencer Growth Manager DACH Region
1 month ago
About THG
We're a fast-growing, global technology group that specializes in taking brands directly to consumers. Our comprehensive approach enables us to fully realize our vision and maintain leadership in the rapidly evolving global industry.
As a leading player in the digital commerce ecosystem, we handle everything in-house, from technology and content creation to e-commerce, marketing, manufacturing, new product development, and logistics.
The DACH Influencer Manager will be a key member of our team, responsible for growing and nurturing a high-performing roster of influencers to drive brand awareness and engagement in the German-speaking market.
About the Role:
- Roster Development and Optimization: Recruit, onboard, and manage a roster of top-tier influencers in the DACH region, aligning with our brand values and target audience.
- Performance Tracking and Analysis: Monitor influencer performance metrics, analyze campaign data, and optimize strategies to maximize ROI.
- Content Creation and Collaboration: Collaborate with influencers to develop engaging and authentic content that resonates with the DACH market.
- Relationship Management: Build and maintain strong relationships with influencers, ensuring they are aligned with our goals and values.
- Budget Management: Manage the DACH influencer marketing budget effectively, ensuring optimal allocation and ROI.
- Industry Trends: Stay up-to-date with the latest influencer marketing trends, platforms, and best practices in the DACH region.
Requirements:
- Proven experience in influencer marketing, with a focus on performance and results-driven campaigns.
- Strong understanding of the DACH fitness trends market, including cultural nuances and consumer behaviors.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships.
- Strong project management experience with a track record of delivering successful campaigns.
- Fluency in German and English is essential.
Benefits:
- Career Development: Access bespoke development programs that have been designed and developed by our in-house L&D team.
- Enhanced Leave: 25 days annual leave plus bank holidays, enhanced maternity and paternity pay, and up to 10 days compassionate leave.
- Wellbeing Support: Access face-to-face and virtual appointments with our in-house GP, access our in-house CBT therapist, and access our 247 Employee Assistance Programme (EAP).
Salary: £35,000 - £45,000 per annum
Location: THG HQ, WA15 0AF
This role requires someone who is passionate about influencer marketing, has excellent communication skills, and can manage multiple stakeholders. If you're looking for a challenging role with opportunities for growth and development, please apply.
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